Course Overview
Course Description: This course will cover the principles and practices of Pay-Per-Click (PPC) advertising. Students will learn how to create and optimize PPC campaigns, select keywords, write compelling ad copy, and analyze campaign data to improve performance.
Course Objectives:
Understand the fundamentals of PPC advertising
Learn how to set up and manage PPC campaigns
Gain proficiency in selecting effective keywords and writing compelling ad copy
Learn how to track and analyze campaign performance
Understand advanced PPC techniques, such as remarketing and display advertising
James Killer
Founder, Edilta

James Killer
Founder, Edilta
World is committed to making participation in the event a harass ment free experience for everyone, regardless of level experience gender, gender identity and expression
Next Batch Start
5th May 2023
Program Duration
10-12 Hours
Learning Format
Online Bootcamp
Course Curriculum
Overview of PPC advertising
Benefits and drawbacks of PPC advertising
The role of PPC in digital marketing
Understanding PPC networks and platforms
Understanding keywords and their importance in PPC advertising
How to research and select effective keywords
Keyword match types and their implications
Negative keywords and how to use them effectively
Writing compelling ad copy
Ad format and structure
Ad extensions and how to use them
Best practices for ad copy optimization
Campaign structure and organization
Budgeting and bidding strategies
Targeting options and settings
Ad scheduling and rotation
Metrics to track and measure campaign performance
Tools and techniques for tracking and analyzing data
Interpreting data and making data-driven decisions
Adjusting campaigns for optimal performance
Remarketing and display advertising
Dynamic ad creation and testing
Advanced bidding strategies
Ad testing and optimization
Students will create and manage a PPC campaign for a fictional business or organization, applying the principles and techniques learned throughout the course. The final project will include a campaign report, outlining the campaign’s performance and analysis of data to identify opportunities for optimization.
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