About the workshop
This workshop will cover the fundamental concepts of email marketing, including the importance of email marketing, best practices, and techniques for creating effective email campaigns. Participants will learn how to develop and implement successful email marketing strategies, how to create engaging and compelling email content, and how to track and measure email campaign performance.
Learning Outcomes:
By the end of this workshop, participants will be able to:
Understand the importance of email marketing in today’s digital landscape
Develop and implement an effective email marketing strategy
Create compelling email content that engages subscribers
Use segmentation and personalization to improve email campaign performance
Monitor and analyze email campaign performance
Learn about best practices for email marketing and avoid common pitfalls
James Killer
Founder, Edilta
James Killer
Founder, Edilta
World is committed to making participation in the event a harass ment free experience for everyone, regardless of level experience gender, gender identity and expression
Next Batch Start
5th May 2023
Program Duration
2 Days
Learning Format
Online Bootcamp
Course Curriculum
Day 1:
Overview of email marketing and its importance
Benefits of email marketing
Types of email campaigns
Identifying target audience
Defining email campaign objectives
Creating a content calendar
Writing effective subject lines
Designing visually appealing emails
Creating persuasive calls-to-action
Avoiding common email marketing mistakes
Deliverability best practices
Ethical considerations in email marketing
Day 2:
Understanding audience segmentation
Personalization techniques
How to create targeted campaigns
Metrics to track and measure success
Analyzing campaign data
Improving campaign performance through data analysis
Automation and triggered emails
Behavioral targeting
Advanced personalization techniques
Creating an email marketing plan
Measuring and improving email campaign performance
Review of best practices and next steps
Participants will be evaluated through a practical exercise where they will create and execute an email marketing campaign. The success of their campaign will be measured based on metrics such as open rates, click-through rates, and conversion rates.
Unlock the Power of Persuasion: Learn Email Writing Secrets for Boosting Engagement
Discover the art of crafting compelling emails that capture attention and inspire action
