Social Media Marketing (SMM)
Social media marketing (SMM) is the use of social media platforms to promote products, services, or brands. In this course, students will learn how to develop effective social media marketing strategies and tactics to engage with customers and drive business growth. The course will cover various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. Students will learn how to create compelling content, optimize campaigns for various platforms, measure success metrics, and leverage social media analytics to make data-driven decisions.
James Killer
Founder, Edilta
James Killer
Founder, Edilta
World is committed to making participation in the event a harass ment free experience for everyone, regardless of level experience gender, gender identity and expression
Next Batch Start
12 May 2023
Program Duration
6 Months
Learning Format
Online Bootcamp
Course Curriculum
Course Objectives:
Understand the fundamentals of social media marketing
Develop a social media marketing strategy
Create effective social media content
Optimize campaigns for various social media platforms
Measure success metrics and use social media analytics
Apply social media marketing techniques to achieve business goals
Definition and benefits of social media marketing
Overview of major social media platforms and their features
Best practices for social media marketing
Defining goals and target audience
Developing a content strategy
Creating a social media marketing plan
Types of social media content (text, images, video, etc.)
Creating compelling content for different platforms
Managing social media content calendars
Understanding social media algorithms
Best practices for organic and paid campaigns
Optimizing campaigns for specific platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube)
Defining success metrics (reach, engagement, conversions, etc.)
Understanding social media analytics tools
Using data to optimize social media campaigns
Building brand awareness and loyalty
Generating leads and conversions
Enhancing customer engagement and satisfaction
Quizzes and assignments throughout the course
A final project where students develop a social media marketing plan for a business or organization of their choice.
Master the Art of Social Media Marketing: Join our Workshop Today!
Learn from Industry Experts and Take Your Social Media Game to the Next Level.
