Social Media Marketing (SMM)

Social media marketing (SMM) is the use of social media platforms to promote products, services, or brands. In this course, students will learn how to develop effective social media marketing strategies and tactics to engage with customers and drive business growth. The course will cover various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. Students will learn how to create compelling content, optimize campaigns for various platforms, measure success metrics, and leverage social media analytics to make data-driven decisions.

James Killer

Founder, Edilta

Next Batch Start

12 May 2023

Program Duration

6 Months

Learning Format

Online Bootcamp

Course Curriculum

Course Objectives:

Understand the fundamentals of social media marketing

Develop a social media marketing strategy

Create effective social media content

Optimize campaigns for various social media platforms

Measure success metrics and use social media analytics

Apply social media marketing techniques to achieve business goals

Definition and benefits of social media marketing

Overview of major social media platforms and their features

Best practices for social media marketing

Defining goals and target audience

Developing a content strategy

Creating a social media marketing plan

Types of social media content (text, images, video, etc.)

Creating compelling content for different platforms

Managing social media content calendars

Understanding social media algorithms

Best practices for organic and paid campaigns

Optimizing campaigns for specific platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube)

Defining success metrics (reach, engagement, conversions, etc.)

Understanding social media analytics tools

Using data to optimize social media campaigns

Building brand awareness and loyalty

Generating leads and conversions

Enhancing customer engagement and satisfaction

Quizzes and assignments throughout the course

A final project where students develop a social media marketing plan for a business or organization of their choice.

Master the Art of Social Media Marketing: Join our Workshop Today!

Learn from Industry Experts and Take Your Social Media Game to the Next Level.