This course will provide students with a comprehensive understanding of the principles and techniques of copywriting. Students will learn how to create persuasive and effective marketing copy that engages and persuades target audiences. The course will cover a range of topics, including writing headlines, body copy, call-to-actions, and other essential elements of effective copywriting.
James KillerFounder, Edilta
World is committed to making participation in the event a harass ment free experience for everyone, regardless of level experience gender, gender identity and expression
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What is copywriting?
The role of copywriting in marketing
Understanding target audiences
Crafting compelling body copy
Creating effective call-to-actions
Writing for different platforms and mediums
Understanding the AIDA model
Developing a unique selling proposition (USP)
Creating a brand voice and tone
Writing for SEO and search engines
Editing and proofreading techniques
Common copywriting mistakes to avoid
Tips for ensuring accuracy and consistency
Creating a portfolio of copywriting work
Reviewing and refining copywriting samples
Preparing for job interviews and freelance opportunities
Students will be assessed based on their completion of writing assignments, participation in class discussions, and the quality of their final copywriting portfolio.
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