Mastering Marketing: From Fundamentals to Future Trend

This is a comprehensive course designed to equip participants with the essential skills and knowledge needed to excel in the dynamic field of marketing.

  • Category Sales and Marketing
Mastering Marketing: From Fundamentals to Future Trend

What you'll learn

  • MarketingUnderstand the core principles of marketing and the marketing environment.
  • Learn about the marketing mix (4 Ps) and how to apply them effectively.
  • Market Research and Consumer Insights, and conduct market research using various methods.
  • Analyze consumer behavior and apply segmentation, targeting, and positioning (STP) strategies.
  • Product and Pricing Strategies
  • Explore new trends like influencer marketing, content marketing, and AI in marketing.

Course Syllabus

Week 1: Introduction to Marketing
  • Place
  • Price
  • Promotion)";}
  • a:3:{i:0;s:21:"Overview of Marketing";i:1;s:25:"The Marketing Environment";i:2;s:54:"Marketing Mix (4 Ps: Product
Week 2: Market Research and Consumer Behavior
  • Targeting
  • and Positioning (STP)";}
  • a:4:{i:0;s:29:"Importance of Market Research";i:1;s:26:"Methods of Market Research";i:2;s:31:"Understanding Consumer Behavior";i:3;s:46:"Segmentation
Week 3: Product Strategy
  • a:4:{i:0;s:18:"Product Life Cycle";i:1;s:23:"New Product Development";i:2;s:22:"Branding and Packaging";i:3;s:23:"Product Differentiation";}
Week 4: Pricing Strategy
  • a:4:{i:0;s:33:"Pricing Objectives and Strategies";i:1;s:37:"Factors Influencing Pricing Decisions";i:2;s:29:"Pricing Models and Techniques";i:3;s:21:"Psychological Pricing";}
Week 5: Distribution Strategy
  • a:4:{i:0;s:35:"Distribution Channels and Logistics";i:1;s:25:"Retailing and Wholesaling";i:2;s:23:"Supply Chain Management";i:3;s:35:"E-commerce and Digital Distribution";}
Week 6: Promotion Strategy
  • Sales Promotion
  • and Public Relations";i:2;s:37:"Personal Selling and Direct Marketing";i:3;s:34:"Digital Marketing and Social Media";}
  • a:4:{i:0;s:41:"Integrated Marketing Communications (IMC)";i:1;s:50:"Advertising
Week 7: Marketing Analytics
  • a:4:{i:0;s:33:"Importance of Marketing Analytics";i:1;s:38:"Tools and Techniques for Data Analysis";i:2;s:33:"Measuring Marketing Effectiveness";i:3;s:27:"ROI and Performance Metrics";}
Week 8: Strategic Marketing Planning
  • a:4:{i:0;s:27:"Developing a Marketing Plan";i:1;s:13:"SWOT Analysis";i:2;s:20:"Competitive Analysis";i:3;s:39:"Marketing Strategies and Implementation";}
Week 9: Global Marketing
  • Economic
  • and Political Factors";i:2;s:27:"Global Marketing Strategies";i:3;s:43:"Entry Modes and International Marketing Mix";}
  • a:4:{i:0;s:28:"Understanding Global Markets";i:1;s:41:"Cultural
Week 10: Ethical and Sustainable Marketing
  • a:2:{i:0;s:19:"Ethics in Marketing";i:1;s:37:"Corporate Social Responsibility (CSR)";}
Week 11: Emerging Trends in Marketing
  • a:6:{i:0;s:31:"Sustainable Marketing Practices";i:1;s:15:"Green Marketing";i:2;s:20:"Influencer Marketing";i:3;s:17:"Content Marketing";i:4;s:30:"AI and Automation in Marketing";i:5;s:29:"Future Trends and Innovations";}
Week 12: Course Review and Final Project
  • a:4:{i:0;s:22:"Review of Key Concepts";i:1;s:40:"Case Studies and Real-World Applications";i:2;s:27:"Final Project Presentations";i:3;s:27:"Course Wrap-Up and Feedback";}

Course Syllabus

  • Overview of Marketing
  • The Marketing Environment
  • Marketing Mix (4 Ps: Product, Price, Place, Promotion)

  • Importance of Market Research
  • Methods of Market Research
  • Understanding Consumer Behavior
  • Segmentation, Targeting, and Positioning (STP)

  • Product Life Cycle
  • New Product Development
  • Branding and Packaging
  • Product Differentiation

  • Pricing Objectives and Strategies
  • Factors Influencing Pricing Decisions
  • Pricing Models and Techniques
  • Psychological Pricing

  • Distribution Channels and Logistics
  • Retailing and Wholesaling
  • Supply Chain Management
  • E-commerce and Digital Distribution

  • Integrated Marketing Communications (IMC)
  • Advertising, Sales Promotion, and Public Relations
  • Personal Selling and Direct Marketing
  • Digital Marketing and Social Media

  • Importance of Marketing Analytics
  • Tools and Techniques for Data Analysis
  • Measuring Marketing Effectiveness
  • ROI and Performance Metrics

  • Developing a Marketing Plan
  • SWOT Analysis
  • Competitive Analysis
  • Marketing Strategies and Implementation

  • Understanding Global Markets
  • Cultural, Economic, and Political Factors
  • Global Marketing Strategies
  • Entry Modes and International Marketing Mix

  • Ethics in Marketing
  • Corporate Social Responsibility (CSR)

  • Sustainable Marketing Practices
  • Green Marketing
  • Influencer Marketing
  • Content Marketing
  • AI and Automation in Marketing
  • Future Trends and Innovations

  • Review of Key Concepts
  • Case Studies and Real-World Applications
  • Final Project Presentations
  • Course Wrap-Up and Feedback

Requirements

  • Good wifi
  • Laptop

Description

Mastering Marketing: From Fundamentals to Future Trend

This comprehensive marketing course is designed to provide participants with a deep understanding of both foundational and advanced marketing concepts. Over twelve weeks, students will explore the core principles of marketing, including the marketing mix, market research, consumer behavior, and strategic planning. The course will cover essential topics such as product development, pricing strategies, distribution channels, and promotional tactics, with a strong emphasis on digital marketing and social media. Participants will also learn to use marketing analytics tools to measure and optimize marketing performance, ensuring they can make data-driven decisions.In addition to theoretical knowledge, the course offers practical applications through case studies and real-world projects. Students will develop marketing plans, conduct SWOT and competitive analyses, and present final projects that demonstrate their mastery of the material. The curriculum also addresses global marketing challenges, ethical considerations, and emerging trends like influencer marketing and AI. By the end of the course, participants will be equipped with the skills and insights needed to excel in the dynamic and ever-evolving field of marketing, making them valuable assets to any organization.

  • Gain a deep understanding of foundational and advanced marketing concepts.
  • Explore core principles such as the marketing mix, market research, and consumer behavior.
  • Learn about product development, pricing strategies, and distribution channels.
  • Focus on digital marketing and social media strategies and utilize marketing analytics tools to measure and optimize performance
  • Develop marketing plans and conduct SWOT and competitive analyses and address global marketing challenges, ethical considerations, and emerging trends.

Who this course is for:

  • Aspiring Marketers: Those who are new to the field of marketing and want to build a strong foundation in marketing principles and practices.
  • Marketing Professionals: Individuals currently working in marketing roles who wish to enhance their skills, stay updated with the latest trends, and advance their careers.
  • Business Owners and Entrepreneurs: Entrepreneurs and small business owners looking to develop effective marketing strategies to grow their businesses and reach their target audiences.
  • Students and Graduates: College students or recent graduates seeking to gain practical marketing knowledge and improve their employability in the competitive job market.
  • Career Changers: Professionals from other fields who are considering a career shift to marketing and want to acquire the necessary skills and knowledge.

Meet your instructors

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Shiva Krishnan

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Why enroll in this course?

Lead digital transformation in your organization by mastering the core concepts of generative artificial intelligence and its potential impact.

Master and integrate prompt engineering to optimize day-to-day tasks and automate workflows.

Foster an “AI friendly” culture in your organization by understanding the ethical aspects and the risks associated with the implementation of this technology.

Explore tools such as ChatGPT, as well as other emerging technologies, to improve productivity.

Interact with MIT experts, instructors, and peers in live synchronous sessions for a more comprehensive learning experience.

Access to rich supplementary resources provides additional materials and content for a more thorough educational journey.

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Course Syllabus

  • Overview of Marketing
  • The Marketing Environment
  • Marketing Mix (4 Ps: Product, Price, Place, Promotion)

  • Importance of Market Research
  • Methods of Market Research
  • Understanding Consumer Behavior
  • Segmentation, Targeting, and Positioning (STP)

  • Product Life Cycle
  • New Product Development
  • Branding and Packaging
  • Product Differentiation

  • Pricing Objectives and Strategies
  • Factors Influencing Pricing Decisions
  • Pricing Models and Techniques
  • Psychological Pricing

  • Distribution Channels and Logistics
  • Retailing and Wholesaling
  • Supply Chain Management
  • E-commerce and Digital Distribution

  • Integrated Marketing Communications (IMC)
  • Advertising, Sales Promotion, and Public Relations
  • Personal Selling and Direct Marketing
  • Digital Marketing and Social Media

  • Importance of Marketing Analytics
  • Tools and Techniques for Data Analysis
  • Measuring Marketing Effectiveness
  • ROI and Performance Metrics

  • Developing a Marketing Plan
  • SWOT Analysis
  • Competitive Analysis
  • Marketing Strategies and Implementation

  • Understanding Global Markets
  • Cultural, Economic, and Political Factors
  • Global Marketing Strategies
  • Entry Modes and International Marketing Mix

  • Ethics in Marketing
  • Corporate Social Responsibility (CSR)

  • Sustainable Marketing Practices
  • Green Marketing
  • Influencer Marketing
  • Content Marketing
  • AI and Automation in Marketing
  • Future Trends and Innovations

  • Review of Key Concepts
  • Case Studies and Real-World Applications
  • Final Project Presentations
  • Course Wrap-Up and Feedback

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Course Syllabus

Week 1: Introduction to Marketing
  • Place
  • Price
  • Promotion)";}
  • a:3:{i:0;s:21:"Overview of Marketing";i:1;s:25:"The Marketing Environment";i:2;s:54:"Marketing Mix (4 Ps: Product
Week 2: Market Research and Consumer Behavior
  • Targeting
  • and Positioning (STP)";}
  • a:4:{i:0;s:29:"Importance of Market Research";i:1;s:26:"Methods of Market Research";i:2;s:31:"Understanding Consumer Behavior";i:3;s:46:"Segmentation
Week 3: Product Strategy
  • a:4:{i:0;s:18:"Product Life Cycle";i:1;s:23:"New Product Development";i:2;s:22:"Branding and Packaging";i:3;s:23:"Product Differentiation";}
Week 4: Pricing Strategy
  • a:4:{i:0;s:33:"Pricing Objectives and Strategies";i:1;s:37:"Factors Influencing Pricing Decisions";i:2;s:29:"Pricing Models and Techniques";i:3;s:21:"Psychological Pricing";}
Week 5: Distribution Strategy
  • a:4:{i:0;s:35:"Distribution Channels and Logistics";i:1;s:25:"Retailing and Wholesaling";i:2;s:23:"Supply Chain Management";i:3;s:35:"E-commerce and Digital Distribution";}
Week 6: Promotion Strategy
  • Sales Promotion
  • and Public Relations";i:2;s:37:"Personal Selling and Direct Marketing";i:3;s:34:"Digital Marketing and Social Media";}
  • a:4:{i:0;s:41:"Integrated Marketing Communications (IMC)";i:1;s:50:"Advertising
Week 7: Marketing Analytics
  • a:4:{i:0;s:33:"Importance of Marketing Analytics";i:1;s:38:"Tools and Techniques for Data Analysis";i:2;s:33:"Measuring Marketing Effectiveness";i:3;s:27:"ROI and Performance Metrics";}
Week 8: Strategic Marketing Planning
  • a:4:{i:0;s:27:"Developing a Marketing Plan";i:1;s:13:"SWOT Analysis";i:2;s:20:"Competitive Analysis";i:3;s:39:"Marketing Strategies and Implementation";}
Week 9: Global Marketing
  • Economic
  • and Political Factors";i:2;s:27:"Global Marketing Strategies";i:3;s:43:"Entry Modes and International Marketing Mix";}
  • a:4:{i:0;s:28:"Understanding Global Markets";i:1;s:41:"Cultural
Week 10: Ethical and Sustainable Marketing
  • a:2:{i:0;s:19:"Ethics in Marketing";i:1;s:37:"Corporate Social Responsibility (CSR)";}
Week 11: Emerging Trends in Marketing
  • a:6:{i:0;s:31:"Sustainable Marketing Practices";i:1;s:15:"Green Marketing";i:2;s:20:"Influencer Marketing";i:3;s:17:"Content Marketing";i:4;s:30:"AI and Automation in Marketing";i:5;s:29:"Future Trends and Innovations";}
Week 12: Course Review and Final Project
  • a:4:{i:0;s:22:"Review of Key Concepts";i:1;s:40:"Case Studies and Real-World Applications";i:2;s:27:"Final Project Presentations";i:3;s:27:"Course Wrap-Up and Feedback";}

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