Mastering Marketing: From Fundamentals to Future Trend

★★★★☆ (1,230 reviews)

Shiva Krishnan

Created by

2025-03-18

Start Date

2025-03-21

Last Date

Sales and Marketing

What you'll learn

MarketingUnderstand the core principles of marketing and the marketing environment.
Learn about the marketing mix (4 Ps) and how to apply them effectively.
Market Research and Consumer Insights, and conduct market research using various methods.
Analyze consumer behavior and apply segmentation, targeting, and positioning (STP) strategies.
Product and Pricing Strategies
Explore new trends like influencer marketing, content marketing, and AI in marketing.

Requirements

Good wifi
Laptop

Description

Mastering Marketing: From Fundamentals to Future Trend

This comprehensive marketing course is designed to provide participants with a deep understanding of both foundational and advanced marketing concepts. Over twelve weeks, students will explore the core principles of marketing, including the marketing mix, market research, consumer behavior, and strategic planning. The course will cover essential topics such as product development, pricing strategies, distribution channels, and promotional tactics, with a strong emphasis on digital marketing and social media. Participants will also learn to use marketing analytics tools to measure and optimize marketing performance, ensuring they can make data-driven decisions.In addition to theoretical knowledge, the course offers practical applications through case studies and real-world projects. Students will develop marketing plans, conduct SWOT and competitive analyses, and present final projects that demonstrate their mastery of the material. The curriculum also addresses global marketing challenges, ethical considerations, and emerging trends like influencer marketing and AI. By the end of the course, participants will be equipped with the skills and insights needed to excel in the dynamic and ever-evolving field of marketing, making them valuable assets to any organization.

Gain a deep understanding of foundational and advanced marketing concepts.
Explore core principles such as the marketing mix, market research, and consumer behavior.
Learn about product development, pricing strategies, and distribution channels.
Focus on digital marketing and social media strategies and utilize marketing analytics tools to measure and optimize performance
Develop marketing plans and conduct SWOT and competitive analyses and address global marketing challenges, ethical considerations, and emerging trends.

Course Syllabus

Overview of Marketing
The Marketing Environment
Marketing Mix (4 Ps: Product, Price, Place, Promotion)

Importance of Market Research
Methods of Market Research
Understanding Consumer Behavior
Segmentation, Targeting, and Positioning (STP)

Product Life Cycle
New Product Development
Branding and Packaging
Product Differentiation

Pricing Objectives and Strategies
Factors Influencing Pricing Decisions
Pricing Models and Techniques
Psychological Pricing

Distribution Channels and Logistics
Retailing and Wholesaling
Supply Chain Management
E-commerce and Digital Distribution

Integrated Marketing Communications (IMC)
Advertising, Sales Promotion, and Public Relations
Personal Selling and Direct Marketing
Digital Marketing and Social Media

Importance of Marketing Analytics
Tools and Techniques for Data Analysis
Measuring Marketing Effectiveness
ROI and Performance Metrics

Developing a Marketing Plan
SWOT Analysis
Competitive Analysis
Marketing Strategies and Implementation

Understanding Global Markets
Cultural, Economic, and Political Factors
Global Marketing Strategies
Entry Modes and International Marketing Mix

Ethics in Marketing
Corporate Social Responsibility (CSR)

Sustainable Marketing Practices
Green Marketing
Influencer Marketing
Content Marketing
AI and Automation in Marketing
Future Trends and Innovations

Review of Key Concepts
Case Studies and Real-World Applications
Final Project Presentations
Course Wrap-Up and Feedback

Who this course is for:

Aspiring Marketers: Those who are new to the field of marketing and want to build a strong foundation in marketing principles and practices.
Marketing Professionals: Individuals currently working in marketing roles who wish to enhance their skills, stay updated with the latest trends, and advance their careers.
Business Owners and Entrepreneurs: Entrepreneurs and small business owners looking to develop effective marketing strategies to grow their businesses and reach their target audiences.
Students and Graduates: College students or recent graduates seeking to gain practical marketing knowledge and improve their employability in the competitive job market.
Career Changers: Professionals from other fields who are considering a career shift to marketing and want to acquire the necessary skills and knowledge.