Follow us:

Mastering Google Tag Manager

Mastering Google Tag Manager

Welcome to the "Mastering Google Tag Manager" course. In this comprehensive program, you will learn how to effectively utilize Google Tag Manager to enhance your digital marketing efforts

  • Category Digital Marketing
Mastering Google Tag Manager

What you'll learn

  • Understand the fundamentals and functionality of Google Tag Manager.
  • Set up, configure, and test GTM containers and tags.
  • Implement advanced tracking for events, e-commerce, and custom conversions
  • Integrate GTM with Google Analytics, Ads, and third-party tools
  • Debug and troubleshoot GTM implementations effectively

Course Syllabus

Module 1: Introduction to Google Tag Manager (5 Hours)
  • Triggers
  • Variables)
  • Benefits of Using GTM Over Manual Tagging
  • GTM Account Setup and Container Creation
  • Overview of GTM Interface and Key Components (Tags
  • What is Google Tag Manager?
Module 2: Tags, Triggers, and Variables (10 Hours)
  • Ads Conversion
  • Clicks
  • Custom HTML
  • Scrolls
  • and Events
  • etc.)
  • Setting Up Variables: Built-in and Custom Variables
  • Tag Firing Rules and Priority Management
  • Understanding Tags and Tag Types (GA4
  • Working with Triggers: Page Views
Module 3: Event Tracking with GTM (10 Hours)
  • Advanced Event Tracking with Custom JavaScript
  • Implementing Click Tracking and Scroll Tracking
  • Tracking Form Submissions and Button Clicks
  • What is Event Tracking? Importance for Data-Driven Marketing
Module 4: Advanced GTM Features (10 Hours)
  • Facebook Pixel
  • LinkedIn Insight Tag)
  • Cross-Domain Tracking
  • Debugging and Troubleshooting GTM Implementations
  • E-Commerce Tracking with GTM
  • Integrating GTM with Other Platforms (e.g.
Module 5: Certification Preparation (5 Hours)
  • Exam Preparation for GTM-Related Certifications (Optional)
  • Practice Exercises and Quizzes
  • Recap of Key GTM Concepts

Course Syllabus

  • Triggers
  • Variables)
  • Benefits of Using GTM Over Manual Tagging
  • GTM Account Setup and Container Creation
  • Overview of GTM Interface and Key Components (Tags
  • What is Google Tag Manager?

  • Ads Conversion
  • Clicks
  • Custom HTML
  • Scrolls
  • and Events
  • etc.)
  • Setting Up Variables: Built-in and Custom Variables
  • Tag Firing Rules and Priority Management
  • Understanding Tags and Tag Types (GA4
  • Working with Triggers: Page Views

  • Advanced Event Tracking with Custom JavaScript
  • Implementing Click Tracking and Scroll Tracking
  • Tracking Form Submissions and Button Clicks
  • What is Event Tracking? Importance for Data-Driven Marketing

  • Facebook Pixel
  • LinkedIn Insight Tag)
  • Cross-Domain Tracking
  • Debugging and Troubleshooting GTM Implementations
  • E-Commerce Tracking with GTM
  • Integrating GTM with Other Platforms (e.g.

  • Exam Preparation for GTM-Related Certifications (Optional)
  • Practice Exercises and Quizzes
  • Recap of Key GTM Concepts

Requirements

  • Laptop/ computer run lightweight softwares
  • Good wifi

Description

Google Tag Manager

Prerequisites: • Basic understanding of websites and online marketing concepts • Familiarity with Google Analytics or similar tools (optional but recommended) Learning Outcomes: By the end of this course, participants will: 1. Understand the fundamentals and functionality of Google Tag Manager. 2. Set up, configure, and test GTM containers and tags. 3. Implement advanced tracking for events, e-commerce, and custom conversions. 4. Integrate GTM with Google Analytics, Ads, and third-party tools. 5. Debug and troubleshoot GTM implementations effectively. Tools and Resources • Google Tag Manager Interface • Sample Websites for Practice • Integration Tools: Google Analytics, Ads, Facebook Pixel, etc. • Browser Debugging Tools (e.g., Chrome Developer Tools)

Who this course is for:

  • Digital marketers
  • Web developers
  • Data analysts
  • Marketing consultants
  • Small business owners

Meet your instructors

image

Avinash Rai

View Profile

GET ACCESS TO CURATED JOBS WITH

Dadicated career support

Exclusive access to Great Learning job board

Exclusive access to Great Learning job board

Exclusive access to Great Learning job board

Exclusive access to Great Learning job board

Exclusive access to Great Learning job board

Exclusive access to Great Learning job board

Related Courses

image
Digital Marketing
image Avinash Rai

Google Ads

  • 10 students
  • 46 lessons
  • ₹ 150000
image
Digital Marketing
image Avinash Rai

Mastering Google Tag Manager

  • 10 students
  • 29 lessons
  • ₹ 60000

Subscribe to top courses

get this course, plus 12000+ of our top rated courses, with Personal Plan, Learn more

Starting at ₹850 per month
Cancel anytime

or
₹ 60000/-

30 Day Money-Back Guarantee Full Lifetime Access

or
  • Share
  • Gift this course
  • Apply Coupan

LEARNNOWPLANS is applied

Apply coupan

Workshop Business

Subscribe to this course and 27000+ top-rated courses for your organization.

  • Learn, Innovate and Lead with Expertise
  • 27000+ fresh users & in-demand courses
  • Professional Development Components
  • Discover, Enjoy and Master New Hobbies
  • Prepare, Excel and Thrive in your Career

Course Syllabus

Module 1: Introduction to Google Tag Manager (5 Hours)
  • Triggers
  • Variables)
  • Benefits of Using GTM Over Manual Tagging
  • GTM Account Setup and Container Creation
  • Overview of GTM Interface and Key Components (Tags
  • What is Google Tag Manager?
Module 2: Tags, Triggers, and Variables (10 Hours)
  • Ads Conversion
  • Clicks
  • Custom HTML
  • Scrolls
  • and Events
  • etc.)
  • Setting Up Variables: Built-in and Custom Variables
  • Tag Firing Rules and Priority Management
  • Understanding Tags and Tag Types (GA4
  • Working with Triggers: Page Views
Module 3: Event Tracking with GTM (10 Hours)
  • Advanced Event Tracking with Custom JavaScript
  • Implementing Click Tracking and Scroll Tracking
  • Tracking Form Submissions and Button Clicks
  • What is Event Tracking? Importance for Data-Driven Marketing
Module 4: Advanced GTM Features (10 Hours)
  • Facebook Pixel
  • LinkedIn Insight Tag)
  • Cross-Domain Tracking
  • Debugging and Troubleshooting GTM Implementations
  • E-Commerce Tracking with GTM
  • Integrating GTM with Other Platforms (e.g.
Module 5: Certification Preparation (5 Hours)
  • Exam Preparation for GTM-Related Certifications (Optional)
  • Practice Exercises and Quizzes
  • Recap of Key GTM Concepts

Book Your Seat

Interested in this course for your Business or Team?

Train your employees in the most in-demand topics, with edX for Business.

Purchase now Request Information