Mastering Google Tag Manager

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Mastering Google Tag Manager

Welcome to the "Mastering Google Tag Manager" course. In this comprehensive program, you will learn how to effectively utilize Google Tag Manager to enhance your digital marketing efforts

Category Digital Marketing

Mastering Google Tag Manager

What you'll learn

Understand the fundamentals and functionality of Google Tag Manager.
Set up, configure, and test GTM containers and tags.
Implement advanced tracking for events, e-commerce, and custom conversions
Integrate GTM with Google Analytics, Ads, and third-party tools
Debug and troubleshoot GTM implementations effectively

Requirements

Laptop/ computer run lightweight softwares
Good wifi

Description

Google Tag Manager

Prerequisites: • Basic understanding of websites and online marketing concepts • Familiarity with Google Analytics or similar tools (optional but recommended) Learning Outcomes: By the end of this course, participants will: 1. Understand the fundamentals and functionality of Google Tag Manager. 2. Set up, configure, and test GTM containers and tags. 3. Implement advanced tracking for events, e-commerce, and custom conversions. 4. Integrate GTM with Google Analytics, Ads, and third-party tools. 5. Debug and troubleshoot GTM implementations effectively. Tools and Resources • Google Tag Manager Interface • Sample Websites for Practice • Integration Tools: Google Analytics, Ads, Facebook Pixel, etc. • Browser Debugging Tools (e.g., Chrome Developer Tools)

Who this course is for:

Digital marketers
Web developers
Data analysts
Marketing consultants
Small business owners

Meet your instructors

Avinash Rai

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Why enroll in this course?

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Explore tools such as ChatGPT, as well as other emerging technologies, to improve productivity.

Interact with MIT experts, instructors, and peers in live synchronous sessions for a more comprehensive learning experience.

Access to rich supplementary resources provides additional materials and content for a more thorough educational journey.

Course Syllabus

What is Google Tag Manager?
Benefits of Using GTM Over Manual Tagging
GTM Account Setup and Container Creation
Overview of GTM Interface and Key Components (Tags Triggers Variables)

Understanding Tags and Tag Types (GA4 Ads Conversion Custom HTML etc.)
Working with Triggers: Page Views
Clicks
Scrolls and Events
Setting Up Variables: Built-in and Custom Variables
Tag Firing Rules and Priority Management

What is Event Tracking? Importance for Data-Driven Marketing
Implementing Click Tracking and Scroll Tracking
Tracking Form Submissions and Button Clicks
Advanced Event Tracking with Custom JavaScript

E-Commerce Tracking with GTM
Cross-Domain Tracking
Integrating GTM with Other Platforms (e.g. Facebook Pixel LinkedIn Insight Tag)
Debugging and Troubleshooting GTM Implementations

Recap of Key GTM Concepts
Practice Exercises and Quizzes
Exam Preparation for GTM-Related Certifications (Optional)

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Google Tag Manager