Champaign Public Library

Mastering Google Tag Manager

Welcome to the "Mastering Google Tag Manager" course. In this comprehensive program, you will learn how to effectively utilize Google Tag Manager to enhance your digital marketing efforts

Mastering Google Tag Manager

★★★★☆ (1,230 reviews)

Avinash Rai

Created by

2025-03-18

Start Date

2025-03-21

Last Date

Website Design & Development

Category

What you'll learn

  • Understand the fundamentals and functionality of Google Tag Manager.
  • Set up, configure, and test GTM containers and tags.
  • Implement advanced tracking for events, e-commerce, and custom conversions
  • Integrate GTM with Google Analytics, Ads, and third-party tools
  • Debug and troubleshoot GTM implementations effectively

Requirements

  • Laptop/ computer run lightweight softwares
  • Good wifi

Description

Google Tag Manager

Prerequisites: • Basic understanding of websites and online marketing concepts • Familiarity with Google Analytics or similar tools (optional but recommended) Learning Outcomes: By the end of this course, participants will: 1. Understand the fundamentals and functionality of Google Tag Manager. 2. Set up, configure, and test GTM containers and tags. 3. Implement advanced tracking for events, e-commerce, and custom conversions. 4. Integrate GTM with Google Analytics, Ads, and third-party tools. 5. Debug and troubleshoot GTM implementations effectively. Tools and Resources • Google Tag Manager Interface • Sample Websites for Practice • Integration Tools: Google Analytics, Ads, Facebook Pixel, etc. • Browser Debugging Tools (e.g., Chrome Developer Tools)

Course Syllabus

  • What is Google Tag Manager?
  • Benefits of Using GTM Over Manual Tagging
  • GTM Account Setup and Container Creation
  • Overview of GTM Interface and Key Components (Tags Triggers Variables)

  • Understanding Tags and Tag Types (GA4 Ads Conversion Custom HTML etc.)
  • Working with Triggers: Page Views
  • Clicks
  • Scrolls and Events
  • Setting Up Variables: Built-in and Custom Variables
  • Tag Firing Rules and Priority Management

  • What is Event Tracking? Importance for Data-Driven Marketing
  • Implementing Click Tracking and Scroll Tracking
  • Tracking Form Submissions and Button Clicks
  • Advanced Event Tracking with Custom JavaScript

  • E-Commerce Tracking with GTM
  • Cross-Domain Tracking
  • Integrating GTM with Other Platforms (e.g. Facebook Pixel LinkedIn Insight Tag)
  • Debugging and Troubleshooting GTM Implementations

  • Recap of Key GTM Concepts
  • Practice Exercises and Quizzes
  • Exam Preparation for GTM-Related Certifications (Optional)

Who this course is for:

  • Digital marketers
  • Web developers
  • Data analysts
  • Marketing consultants
  • Small business owners

Meet your instructors

image

Avinash Rai

View Profile

Why enroll in this course?

Industry-Endorsed Workshops

Curated by global trainers and aligned with real-world job roles. Our sessions are designed in collaboration with hiring teams and industry mentors.

Dedicated Job Board Access

Get access to exclusive jobs, internships, and freelance opportunities after every workshop — only available to our verified learners.

Certificate + Live Project Showcase

Earn a certificate that speaks for your skills — with a live project submission that can be showcased on LinkedIn and portfolios.

Mentorship from Global Trainers

Learn from professionals who’ve worked at top brands across the UK, UAE, India & USA — and get a real-world perspective on every topic.

AI-Powered Resources & Templates

From ChatGPT prompts to Canva creatives and campaign kits — every participant gets exclusive tools to practice and implement instantly.

No Recordings — 100% Live & Action-Packed

We believe in live, interactive learning. Every minute is hands-on, immersive, and community-driven — no passive watching, only real transformation.

Get In Touch

We'd love to hear from you. Send us a message and we'll respond as soon as possible.

Please provide a valid first name (2-50 characters).
Looks good!
Please provide a valid last name (2-50 characters).
Looks good!
Please provide a valid email address.
Looks good!
Please provide a valid phone number.
Looks good!
Please provide a subject (5-100 characters).
Looks good!
Please provide a message (10-1000 characters).
Looks good!
0/1000 characters
You must agree to the privacy policy.
Please complete the reCAPTCHA verification.
Get In Touch

Our Popular Workshops

Course Image
5% OFF
organization-management

Soft Skills for Managers

Join us on this transformative journey & unlock your full potential as a manager.

15 Lessons
image
K Santosh Kumar
Enroll Now
Course Image
5% OFF
website-design-and-development

Introduction to Web development and Excellence

In this program, you will learn the fundamentals of web development and how to excel in this field.

8 Lessons
image
Raeesa Pathan
Enroll Now
Course Image
5% OFF
artificial-intelligence

Machine Learning with Python

Enhance your skills in Machine Learning with our comprehensive course on Python.

67 Lessons
image
Sourav Kapil
Enroll Now
Course Image
5% OFF
organization-management

Excel with ease

Enhance your Excel skills and proficiency with our comprehensive course designed to help you excel in using this po...

4 Lessons
image
Madhuri
Enroll Now