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Mastering Digital Marketing

Mastering Digital Marketing

Achieving Proficiency in Digital Marke In today's digital age, mastering the art of digital marketing is essential for businesses looking to thrive in the competitive online landscape.

  • Category Digital Marketing
Mastering Digital Marketing

What you'll learn

  • Master Digital Marketing strategies and tools to drive results.
  • Create compelling content that resonates with audiences.
  • Implement advanced SEO techniques and effective keyword strategies.
  • Run profitable Google Ads Campaigns and master PPC advertising.
  • Optimize and market across social platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.
  • Automate email marketing and analyze campaign performance.

Course Syllabus

Introduction to Digital Marketing
  • Overview of digital marketing channels
  • Understanding the digital marketing landscape
Search Engine Optimization (SEO)
  • Keyword research and content optimization
  • On-page and off-page SEO techniques
Social Media Marketing
  • Instagram
  • LinkedIn
  • Twitter and YouTube
  • Building a social media strategy
  • Using platforms like Facebook
Content Marketing
  • and visual content strategies
  • video marketing
  • Blogging
  • Creating valuable and engaging content
Email Marketing
  • Building email lists and segmentation
  • Designing effective email campaigns
Pay-Per-Click Advertising (PPC)
  • Facebook Ads
  • and retargeting strategies
  • Budgeting and bidding strategies for ads
  • Google Ads
Web Analytics and Conversion Optimization
  • Conversion rate optimization and A/B testing
  • Using Google Analytics to measure and improve performance
Building a Digital Marketing Strategy
  • Creating a cohesive and effective marketing plan
  • Integrating digital marketing channels

Course Syllabus

  • Overview of digital marketing channels
  • Understanding the digital marketing landscape

  • Keyword research and content optimization
  • On-page and off-page SEO techniques

  • Instagram
  • LinkedIn
  • Twitter and YouTube
  • Building a social media strategy
  • Using platforms like Facebook

  • and visual content strategies
  • video marketing
  • Blogging
  • Creating valuable and engaging content

  • Building email lists and segmentation
  • Designing effective email campaigns

  • Facebook Ads
  • and retargeting strategies
  • Budgeting and bidding strategies for ads
  • Google Ads

  • Conversion rate optimization and A/B testing
  • Using Google Analytics to measure and improve performance

  • Creating a cohesive and effective marketing plan
  • Integrating digital marketing channels

Requirements

  • Laptop
  • Good wifi

Description

Mastering Digital marketing

This comprehensive course will provide you with the skills and knowledge to become a successful digital marketer. It covers all essential aspects of digital marketing, from search engine optimization (SEO) to social media marketing, email marketing, and online advertising. The course is designed for beginners to intermediate marketers looking to build or improve their digital marketing skills. You will learn how to craft effective campaigns, analyze results, and stay up to date with the latest digital trends and tools. Whether you're a business owner, marketing professional, or someone looking to switch careers, this course will give you the skills to thrive in the fast-paced world of digital marketing.

  • Master Digital Marketing strategies and tools to drive results. Create compelling content that resonates with audiences.
  • Implement advanced SEO techniques and effective keyword strategies. Run profitable Google Ads Campaigns and master PPC advertising.
  • Optimize and market across social platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube. Automate email marketing and analyze campaign performance.
  • Leverage data insights through Google Analytics for smarter decisions. Develop full-scale digital marketing strategies for impactful outcomes.

Who this course is for:

  • Aspiring Digital Marketers, Business Owners, or Entrepreneurs looking to expand their marketing reach online.
  • Marketing professionals seeking to upgrade their skills and stay current with the latest trends.
  • Anyone Interested in building a career in digital marketing or launching a successful online business.

Meet your instructors

image

Gaurav Kumar

Digital Marketing & web Development

Gaurav Kumar is a Digital Marketing Trainer with Expertise in Digital Marketing, Web Developer, and Graphics Designer with over 5 years of experience. He has worked as a Corporate Trainer and strategist for startups and established businesses. Key Expertise & Achievements: Advanced SEO, Google...

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Course Syllabus

Introduction to Digital Marketing
  • Overview of digital marketing channels
  • Understanding the digital marketing landscape
Search Engine Optimization (SEO)
  • Keyword research and content optimization
  • On-page and off-page SEO techniques
Social Media Marketing
  • Instagram
  • LinkedIn
  • Twitter and YouTube
  • Building a social media strategy
  • Using platforms like Facebook
Content Marketing
  • and visual content strategies
  • video marketing
  • Blogging
  • Creating valuable and engaging content
Email Marketing
  • Building email lists and segmentation
  • Designing effective email campaigns
Pay-Per-Click Advertising (PPC)
  • Facebook Ads
  • and retargeting strategies
  • Budgeting and bidding strategies for ads
  • Google Ads
Web Analytics and Conversion Optimization
  • Conversion rate optimization and A/B testing
  • Using Google Analytics to measure and improve performance
Building a Digital Marketing Strategy
  • Creating a cohesive and effective marketing plan
  • Integrating digital marketing channels

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