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Mastering Digital Marketing

Mastering Digital Marketing

Achieving Proficiency in Digital Marke In today's digital age, mastering the art of digital marketing is essential for businesses looking to thrive in the competitive online landscape.

  • Category Digital Marketing
Mastering Digital Marketing

What you'll learn

  • Master Digital Marketing strategies and tools to drive results.
  • Create compelling content that resonates with audiences.
  • Implement advanced SEO techniques and effective keyword strategies.
  • Run profitable Google Ads Campaigns and master PPC advertising.
  • Optimize and market across social platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.
  • Automate email marketing and analyze campaign performance.

Course Syllabus

Introduction to Digital Marketing
  • a:2:{i:0;s:45:"Understanding the digital marketing landscape";i:1;s:38:"Overview of digital marketing channels";}
Search Engine Optimization (SEO)
  • a:2:{i:0;s:35:"On-page and off-page SEO techniques";i:1;s:41:"Keyword research and content optimization";}
Social Media Marketing
  • a:2:{i:0;s:32:"Building a social media strategy";i:1;s:68:"Using platforms like Facebook Instagram LinkedIn Twitter and YouTube";}
Content Marketing
  • a:2:{i:0;s:38:"Creating valuable and engaging content";i:1;s:54:"Blogging video marketing and visual content strategies";}
Email Marketing
  • a:2:{i:0;s:35:"Designing effective email campaigns";i:1;s:37:"Building email lists and segmentation";}
Pay-Per-Click Advertising (PPC)
  • a:3:{i:0;s:10:"Google Ads";i:1;s:39:"Facebook Ads and retargeting strategies";i:2;s:40:"Budgeting and bidding strategies for ads";}
Web Analytics and Conversion Optimization
  • a:2:{i:0;s:57:"Using Google Analytics to measure and improve performance";i:1;s:44:"Conversion rate optimization and A/B testing";}
Building a Digital Marketing Strategy
  • a:2:{i:0;s:38:"Integrating digital marketing channels";i:1;s:48:"Creating a cohesive and effective marketing plan";}

Course Syllabus

  • Understanding the digital marketing landscape
  • Overview of digital marketing channels

  • On-page and off-page SEO techniques
  • Keyword research and content optimization

  • Building a social media strategy
  • Using platforms like Facebook Instagram LinkedIn Twitter and YouTube

  • Creating valuable and engaging content
  • Blogging video marketing and visual content strategies

  • Designing effective email campaigns
  • Building email lists and segmentation

  • Google Ads
  • Facebook Ads and retargeting strategies
  • Budgeting and bidding strategies for ads

  • Using Google Analytics to measure and improve performance
  • Conversion rate optimization and A/B testing

  • Integrating digital marketing channels
  • Creating a cohesive and effective marketing plan

Requirements

  • Laptop
  • Good wifi

Description

Mastering Digital marketing

This comprehensive course will provide you with the skills and knowledge to become a successful digital marketer. It covers all essential aspects of digital marketing, from search engine optimization (SEO) to social media marketing, email marketing, and online advertising. The course is designed for beginners to intermediate marketers looking to build or improve their digital marketing skills. You will learn how to craft effective campaigns, analyze results, and stay up to date with the latest digital trends and tools. Whether you're a business owner, marketing professional, or someone looking to switch careers, this course will give you the skills to thrive in the fast-paced world of digital marketing.

  • Master Digital Marketing strategies and tools to drive results. Create compelling content that resonates with audiences.
  • Implement advanced SEO techniques and effective keyword strategies. Run profitable Google Ads Campaigns and master PPC advertising.
  • Optimize and market across social platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube. Automate email marketing and analyze campaign performance.
  • Leverage data insights through Google Analytics for smarter decisions. Develop full-scale digital marketing strategies for impactful outcomes.

Who this course is for:

  • Aspiring Digital Marketers, Business Owners, or Entrepreneurs looking to expand their marketing reach online.
  • Marketing professionals seeking to upgrade their skills and stay current with the latest trends.
  • Anyone Interested in building a career in digital marketing or launching a successful online business.

Meet your instructors

image

Gaurav Kumar

Digital Marketing & web Development
View Profile

Gaurav Kumar is a Digital Marketing Trainer with Expertise in Digital Marketing, Web Developer, and Graphics Designer with over 5 years of experience. He has worked as a Corporate Trainer and strategist for startups and established businesses. Key Expertise & Achievements: Advanced SEO, Google...

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Course Syllabus

Introduction to Digital Marketing
  • a:2:{i:0;s:45:"Understanding the digital marketing landscape";i:1;s:38:"Overview of digital marketing channels";}
Search Engine Optimization (SEO)
  • a:2:{i:0;s:35:"On-page and off-page SEO techniques";i:1;s:41:"Keyword research and content optimization";}
Social Media Marketing
  • a:2:{i:0;s:32:"Building a social media strategy";i:1;s:68:"Using platforms like Facebook Instagram LinkedIn Twitter and YouTube";}
Content Marketing
  • a:2:{i:0;s:38:"Creating valuable and engaging content";i:1;s:54:"Blogging video marketing and visual content strategies";}
Email Marketing
  • a:2:{i:0;s:35:"Designing effective email campaigns";i:1;s:37:"Building email lists and segmentation";}
Pay-Per-Click Advertising (PPC)
  • a:3:{i:0;s:10:"Google Ads";i:1;s:39:"Facebook Ads and retargeting strategies";i:2;s:40:"Budgeting and bidding strategies for ads";}
Web Analytics and Conversion Optimization
  • a:2:{i:0;s:57:"Using Google Analytics to measure and improve performance";i:1;s:44:"Conversion rate optimization and A/B testing";}
Building a Digital Marketing Strategy
  • a:2:{i:0;s:38:"Integrating digital marketing channels";i:1;s:48:"Creating a cohesive and effective marketing plan";}

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