Google Analytics 4

In this course, you will learn how to effectively utilize Google Analytics 4 to analyze and optimize your website's performance

Google Analytics 4

★★★★☆ (1,230 reviews)

Avinash Rai

Created by

2025-03-18

Start Date

2025-03-21

Last Date

Website Design & Development

Category

What you'll learn

  • Understand the fundamental differences between Universal Analytics and GA4
  • Set up and configure GA4 properties
  • Master event-based tracking and data collection strategies
  • Analyze data and create actionable insights for business strategies
  • Integrate GA4 with tools like Google Tag Manager, Google Ads, and BigQuery
  • Prepare for the Google Analytics Individual Qualification (GAIQ) exam

Requirements

  • Laptop/ computer run lightweight softwares
  • Good wifi

Description

Mastering Google Analytics 4: A Comprehensive 40โ€“60 Hour Training Program

Target Audience: โ€ข Digital marketers โ€ข Data analysts โ€ข Small business owners โ€ข Marketing consultants โ€ข Professionals transitioning to data-driven marketing ________________________________________ Prerequisites: โ€ข Basic computer skills โ€ข Familiarity with web analytics concepts โ€ข Optional: Basic knowledge of Google Analytics Universal ________________________________________ Learning Outcomes: By the end of this course, participants will: 1. Understand the fundamental differences between Universal Analytics and GA4. 2. Set up and configure GA4 properties. 3. Master event-based tracking and data collection strategies. 4. Analyze data and create actionable insights for business strategies. 5. Integrate GA4 with tools like Google Tag Manager, Google Ads, and BigQuery. 6. Prepare for the Google Analytics Individual Qualification (GAIQ) exam. -------------------------------------------------------------------------- Tools and Resources โ€ข Google Analytics 4 Interface โ€ข Google Tag Manager โ€ข BigQuery (for advanced data handling) โ€ข Data Studio for report visualization โ€ข Sample websites for practice

Course Syllabus

  • Evolution of Google Analytics: From Universal Analytics to GA4
  • Key Features and Benefits of GA4
  • Overview of GA4 Interface and Navigation
  • Setting Up a GA4 Property

  • Understanding GA4โ€™s Event-Based Data Model
  • Automatic and Enhanced Measurement Events
  • Custom Events and Parameters
  • User Properties and Audience Definitions

  • Introduction to Google Tag Manager (GTM)
  • Event Tracking with GTM
  • Debugging and Testing Tags in GTM
  • Integrating GA4 with GTM

  • Overview of GA4 Standard Reports
  • Custom Reports and Explorations
  • Funnel and Path Analysis
  • Attribution Modeling and Conversion Tracking

  • Cross-Platform and Cross-Device Tracking
  • Predictive Metrics and Insights
  • Data Integration with BigQuery
  • Advanced Segmentation and Audience Building

  • Google Analytics Individual Qualification (GAIQ) Overview
  • Practice Tests and Exam Strategies
  • Practice Tests and Exam Strategies

Who this course is for:

  • Digital marketers
  • Data analysts
  • Small business owners
  • Marketing consultants
  • Professionals transitioning to data-driven marketing

Meet your instructors

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Avinash Rai

Why enroll in this course?

Industry-Endorsed Workshops

Curated by global trainers and aligned with real-world job roles. Our sessions are designed in collaboration with hiring teams and industry mentors.

Dedicated Job Board Access

Get access to exclusive jobs, internships, and freelance opportunities after every workshop โ€” only available to our verified learners.

Certificate + Live Project Showcase

Earn a certificate that speaks for your skills โ€” with a live project submission that can be showcased on LinkedIn and portfolios.

Mentorship from Global Trainers

Learn from professionals whoโ€™ve worked at top brands across the UK, UAE, India & USA โ€” and get a real-world perspective on every topic.

AI-Powered Resources & Templates

From ChatGPT prompts to Canva creatives and campaign kits โ€” every participant gets exclusive tools to practice and implement instantly.

No Recordings โ€” 100% Live & Action-Packed

We believe in live, interactive learning. Every minute is hands-on, immersive, and community-driven โ€” no passive watching, only real transformation.