Google Analytics 4

★★★★☆ (1,230 reviews)

Avinash Rai

Created by

2025-03-18

Start Date

2025-03-21

Last Date

Digital Marketing

What you'll learn

Understand the fundamental differences between Universal Analytics and GA4
Set up and configure GA4 properties
Master event-based tracking and data collection strategies
Analyze data and create actionable insights for business strategies
Integrate GA4 with tools like Google Tag Manager, Google Ads, and BigQuery
Prepare for the Google Analytics Individual Qualification (GAIQ) exam

Requirements

Laptop/ computer run lightweight softwares
Good wifi

Description

Mastering Google Analytics 4: A Comprehensive 40–60 Hour Training Program

Target Audience: • Digital marketers • Data analysts • Small business owners • Marketing consultants • Professionals transitioning to data-driven marketing ________________________________________ Prerequisites: • Basic computer skills • Familiarity with web analytics concepts • Optional: Basic knowledge of Google Analytics Universal ________________________________________ Learning Outcomes: By the end of this course, participants will: 1. Understand the fundamental differences between Universal Analytics and GA4. 2. Set up and configure GA4 properties. 3. Master event-based tracking and data collection strategies. 4. Analyze data and create actionable insights for business strategies. 5. Integrate GA4 with tools like Google Tag Manager, Google Ads, and BigQuery. 6. Prepare for the Google Analytics Individual Qualification (GAIQ) exam. -------------------------------------------------------------------------- Tools and Resources • Google Analytics 4 Interface • Google Tag Manager • BigQuery (for advanced data handling) • Data Studio for report visualization • Sample websites for practice

Course Syllabus

Evolution of Google Analytics: From Universal Analytics to GA4
Key Features and Benefits of GA4
Overview of GA4 Interface and Navigation
Setting Up a GA4 Property

Understanding GA4’s Event-Based Data Model
Automatic and Enhanced Measurement Events
Custom Events and Parameters
User Properties and Audience Definitions

Introduction to Google Tag Manager (GTM)
Event Tracking with GTM
Debugging and Testing Tags in GTM
Integrating GA4 with GTM

Overview of GA4 Standard Reports
Custom Reports and Explorations
Funnel and Path Analysis
Attribution Modeling and Conversion Tracking

Cross-Platform and Cross-Device Tracking
Predictive Metrics and Insights
Data Integration with BigQuery
Advanced Segmentation and Audience Building

Google Analytics Individual Qualification (GAIQ) Overview
Practice Tests and Exam Strategies
Practice Tests and Exam Strategies

Who this course is for:

Digital marketers
Data analysts
Small business owners
Marketing consultants
Professionals transitioning to data-driven marketing

Meet your instructors

Avinash Rai

View Profile

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