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Google Analytics 4

Google Analytics 4

In this course, you will learn how to effectively utilize Google Analytics 4 to analyze and optimize your website's performance

  • Category Google Analytics
Google Analytics 4

What you'll learn

  • Understand the fundamental differences between Universal Analytics and GA4
  • Set up and configure GA4 properties
  • Master event-based tracking and data collection strategies
  • Analyze data and create actionable insights for business strategies
  • Integrate GA4 with tools like Google Tag Manager, Google Ads, and BigQuery
  • Prepare for the Google Analytics Individual Qualification (GAIQ) exam

Course Syllabus

Module 1: Introduction to GA4 (5 Hours)
  • a:4:{i:0;s:62:"Evolution of Google Analytics: From Universal Analytics to GA4";i:1;s:32:"Key Features and Benefits of GA4";i:2;s:40:"Overview of GA4 Interface and Navigation";i:3;s:25:"Setting Up a GA4 Property";}
Module 2: GA4 Data Collection and Events (10 Hours)
  • a:4:{i:0;s:44:"Understanding GA4’s Event-Based Data Model";i:1;s:41:"Automatic and Enhanced Measurement Events";i:2;s:28:"Custom Events and Parameters";i:3;s:40:"User Properties and Audience Definitions";}
Module 3: Tracking Setup with Google Tag Manager (10 Hours)
  • a:4:{i:0;s:40:"Introduction to Google Tag Manager (GTM)";i:1;s:23:"Event Tracking with GTM";i:2;s:33:"Debugging and Testing Tags in GTM";i:3;s:24:"Integrating GA4 with GTM";}
Module 4: Reporting and Analysis in GA4 (10 Hours)
  • a:4:{i:0;s:32:"Overview of GA4 Standard Reports";i:1;s:31:"Custom Reports and Explorations";i:2;s:24:"Funnel and Path Analysis";i:3;s:44:"Attribution Modeling and Conversion Tracking";}
Module 5: Advanced GA4 Features (10 Hours)
  • a:4:{i:0;s:40:"Cross-Platform and Cross-Device Tracking";i:1;s:31:"Predictive Metrics and Insights";i:2;s:30:"Data Integration with BigQuery";i:3;s:43:"Advanced Segmentation and Audience Building";}
Module 6: Certification Preparation (5 Hours)
  • a:3:{i:0;s:57:"Google Analytics Individual Qualification (GAIQ) Overview";i:1;s:34:"Practice Tests and Exam Strategies";i:2;s:34:"Practice Tests and Exam Strategies";}

Course Syllabus

  • Evolution of Google Analytics: From Universal Analytics to GA4
  • Key Features and Benefits of GA4
  • Overview of GA4 Interface and Navigation
  • Setting Up a GA4 Property

  • Understanding GA4’s Event-Based Data Model
  • Automatic and Enhanced Measurement Events
  • Custom Events and Parameters
  • User Properties and Audience Definitions

  • Introduction to Google Tag Manager (GTM)
  • Event Tracking with GTM
  • Debugging and Testing Tags in GTM
  • Integrating GA4 with GTM

  • Overview of GA4 Standard Reports
  • Custom Reports and Explorations
  • Funnel and Path Analysis
  • Attribution Modeling and Conversion Tracking

  • Cross-Platform and Cross-Device Tracking
  • Predictive Metrics and Insights
  • Data Integration with BigQuery
  • Advanced Segmentation and Audience Building

  • Google Analytics Individual Qualification (GAIQ) Overview
  • Practice Tests and Exam Strategies
  • Practice Tests and Exam Strategies

Requirements

  • Laptop/ computer run lightweight softwares
  • Good wifi

Description

Mastering Google Analytics 4: A Comprehensive 40–60 Hour Training Program

Target Audience: • Digital marketers • Data analysts • Small business owners • Marketing consultants • Professionals transitioning to data-driven marketing ________________________________________ Prerequisites: • Basic computer skills • Familiarity with web analytics concepts • Optional: Basic knowledge of Google Analytics Universal ________________________________________ Learning Outcomes: By the end of this course, participants will: 1. Understand the fundamental differences between Universal Analytics and GA4. 2. Set up and configure GA4 properties. 3. Master event-based tracking and data collection strategies. 4. Analyze data and create actionable insights for business strategies. 5. Integrate GA4 with tools like Google Tag Manager, Google Ads, and BigQuery. 6. Prepare for the Google Analytics Individual Qualification (GAIQ) exam. -------------------------------------------------------------------------- Tools and Resources • Google Analytics 4 Interface • Google Tag Manager • BigQuery (for advanced data handling) • Data Studio for report visualization • Sample websites for practice

Who this course is for:

  • Digital marketers
  • Data analysts
  • Small business owners
  • Marketing consultants
  • Professionals transitioning to data-driven marketing

Meet your instructors

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Avinash Rai

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Google Analytics
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Google Analytics 4

  • 10 students
  • 6 lessons
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Course Syllabus

Module 1: Introduction to GA4 (5 Hours)
  • a:4:{i:0;s:62:"Evolution of Google Analytics: From Universal Analytics to GA4";i:1;s:32:"Key Features and Benefits of GA4";i:2;s:40:"Overview of GA4 Interface and Navigation";i:3;s:25:"Setting Up a GA4 Property";}
Module 2: GA4 Data Collection and Events (10 Hours)
  • a:4:{i:0;s:44:"Understanding GA4’s Event-Based Data Model";i:1;s:41:"Automatic and Enhanced Measurement Events";i:2;s:28:"Custom Events and Parameters";i:3;s:40:"User Properties and Audience Definitions";}
Module 3: Tracking Setup with Google Tag Manager (10 Hours)
  • a:4:{i:0;s:40:"Introduction to Google Tag Manager (GTM)";i:1;s:23:"Event Tracking with GTM";i:2;s:33:"Debugging and Testing Tags in GTM";i:3;s:24:"Integrating GA4 with GTM";}
Module 4: Reporting and Analysis in GA4 (10 Hours)
  • a:4:{i:0;s:32:"Overview of GA4 Standard Reports";i:1;s:31:"Custom Reports and Explorations";i:2;s:24:"Funnel and Path Analysis";i:3;s:44:"Attribution Modeling and Conversion Tracking";}
Module 5: Advanced GA4 Features (10 Hours)
  • a:4:{i:0;s:40:"Cross-Platform and Cross-Device Tracking";i:1;s:31:"Predictive Metrics and Insights";i:2;s:30:"Data Integration with BigQuery";i:3;s:43:"Advanced Segmentation and Audience Building";}
Module 6: Certification Preparation (5 Hours)
  • a:3:{i:0;s:57:"Google Analytics Individual Qualification (GAIQ) Overview";i:1;s:34:"Practice Tests and Exam Strategies";i:2;s:34:"Practice Tests and Exam Strategies";}

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