What you'll learn

Requirements

• Laptop/ computer run lightweight softwares
• Good wifi

Description

Mastering Google Analytics 4: A Comprehensive 40–60 Hour Training Program

Target Audience: • Digital marketers • Data analysts • Small business owners • Marketing consultants • Professionals transitioning to data-driven marketing ________________________________________ Prerequisites: • Basic computer skills • Familiarity with web analytics concepts • Optional: Basic knowledge of Google Analytics Universal ________________________________________ Learning Outcomes: By the end of this course, participants will: 1. Understand the fundamental differences between Universal Analytics and GA4. 2. Set up and configure GA4 properties. 3. Master event-based tracking and data collection strategies. 4. Analyze data and create actionable insights for business strategies. 5. Integrate GA4 with tools like Google Tag Manager, Google Ads, and BigQuery. 6. Prepare for the Google Analytics Individual Qualification (GAIQ) exam. -------------------------------------------------------------------------- Tools and Resources • Google Analytics 4 Interface • Google Tag Manager • BigQuery (for advanced data handling) • Data Studio for report visualization • Sample websites for practice

Who this course is for:

• Digital marketers
• Data analysts
• Small business owners
• Marketing consultants
• Professionals transitioning to data-driven marketing

Meet your instructors

GET ACCESS TO CURATED JOBS WITH

Dadicated career support

Exclusive access to Great Learning job board, Exclusive access to Great Learning job board. Its a test

Exclusive access to Great Learning job board, Exclusive access to Great Learning job board.

Exclusive access to Great Learning job board, Exclusive access to Great Learning job board.

Exclusive access to Great Learning job board, Exclusive access to Great Learning job board.

Exclusive access to Great Learning job board, Exclusive access to Great Learning job board.

Exclusive access to Great Learning job board, Exclusive access to Great Learning job board.

Why enroll in this course?

Lead digital transformation in your organization by mastering the core concepts of generative artificial intelligence and its potential impact.

Master and integrate prompt engineering to optimize day-to-day tasks and automate workflows.

Foster an “AI friendly” culture in your organization by understanding the ethical aspects and the risks associated with the implementation of this technology.

Explore tools such as ChatGPT, as well as other emerging technologies, to improve productivity.

Interact with MIT experts, instructors, and peers in live synchronous sessions for a more comprehensive learning experience.

Access to rich supplementary resources provides additional materials and content for a more thorough educational journey.