Google Analytics 4

In this course, you will learn how to effectively utilize Google Analytics 4 to analyze and optimize your website's performance

Category Google Analytics

What you'll learn

Understand the fundamental differences between Universal Analytics and GA4
Set up and configure GA4 properties
Master event-based tracking and data collection strategies
Analyze data and create actionable insights for business strategies
Integrate GA4 with tools like Google Tag Manager, Google Ads, and BigQuery
Prepare for the Google Analytics Individual Qualification (GAIQ) exam

Course Syllabus

Module 1: Introduction to GA4 (5 Hours)

Evolution of Google Analytics: From Universal Analytics to GA4
Key Features and Benefits of GA4
Overview of GA4 Interface and Navigation
Setting Up a GA4 Property

Module 2: GA4 Data Collection and Events (10 Hours)

Automatic and Enhanced Measurement Events
Custom Events and Parameters
Understanding GA4’s Event-Based Data Model
User Properties and Audience Definitions

Module 3: Tracking Setup with Google Tag Manager (10 Hours)

Debugging and Testing Tags in GTM
Event Tracking with GTM
Integrating GA4 with GTM
Introduction to Google Tag Manager (GTM)

Module 4: Reporting and Analysis in GA4 (10 Hours)

Attribution Modeling and Conversion Tracking
Custom Reports and Explorations
Funnel and Path Analysis
Overview of GA4 Standard Reports

Module 5: Advanced GA4 Features (10 Hours)

Advanced Segmentation and Audience Building
Cross-Platform and Cross-Device Tracking
Data Integration with BigQuery
Predictive Metrics and Insights

Module 6: Certification Preparation (5 Hours)

Google Analytics Individual Qualification (GAIQ) Overview
Practice Tests and Exam Strategies
Practice Tests and Exam Strategies

Course Syllabus

Evolution of Google Analytics: From Universal Analytics to GA4
Key Features and Benefits of GA4
Overview of GA4 Interface and Navigation
Setting Up a GA4 Property

Automatic and Enhanced Measurement Events
Custom Events and Parameters
Understanding GA4’s Event-Based Data Model
User Properties and Audience Definitions

Debugging and Testing Tags in GTM
Event Tracking with GTM
Integrating GA4 with GTM
Introduction to Google Tag Manager (GTM)

Attribution Modeling and Conversion Tracking
Custom Reports and Explorations
Funnel and Path Analysis
Overview of GA4 Standard Reports

Advanced Segmentation and Audience Building
Cross-Platform and Cross-Device Tracking
Data Integration with BigQuery
Predictive Metrics and Insights

Google Analytics Individual Qualification (GAIQ) Overview
Practice Tests and Exam Strategies
Practice Tests and Exam Strategies

Requirements

Laptop/ computer run lightweight softwares
Good wifi

Description

Mastering Google Analytics 4: A Comprehensive 40–60 Hour Training Program

Target Audience: • Digital marketers • Data analysts • Small business owners • Marketing consultants • Professionals transitioning to data-driven marketing ________________________________________ Prerequisites: • Basic computer skills • Familiarity with web analytics concepts • Optional: Basic knowledge of Google Analytics Universal ________________________________________ Learning Outcomes: By the end of this course, participants will: 1. Understand the fundamental differences between Universal Analytics and GA4. 2. Set up and configure GA4 properties. 3. Master event-based tracking and data collection strategies. 4. Analyze data and create actionable insights for business strategies. 5. Integrate GA4 with tools like Google Tag Manager, Google Ads, and BigQuery. 6. Prepare for the Google Analytics Individual Qualification (GAIQ) exam. -------------------------------------------------------------------------- Tools and Resources • Google Analytics 4 Interface • Google Tag Manager • BigQuery (for advanced data handling) • Data Studio for report visualization • Sample websites for practice

Who this course is for:

Digital marketers
Data analysts
Small business owners
Marketing consultants
Professionals transitioning to data-driven marketing

Meet your instructors

Avinash Rai

View Profile

GET ACCESS TO CURATED JOBS WITH

Dadicated career support

Exclusive access to Great Learning job board

Subscribe to top courses

get this course, plus 12000+ of our top rated courses, with Personal Plan, Learn more

Starting at ₹850 per month
Cancel anytime

₹ 150000/-

30 Day Money-Back Guarantee Full Lifetime Access

Share
Gift this course
Apply Coupan

LEARNNOWPLANS is applied

Apply coupan

Workshop Business

Subscribe to this course and 27000+ top-rated courses for your organization.

Learn, Innovate and Lead with Expertise
27000+ fresh users & in-demand courses
Professional Development Components
Discover, Enjoy and Master New Hobbies
Prepare, Excel and Thrive in your Career

Course Syllabus

Module 1: Introduction to GA4 (5 Hours)

Evolution of Google Analytics: From Universal Analytics to GA4
Key Features and Benefits of GA4
Overview of GA4 Interface and Navigation
Setting Up a GA4 Property

Module 2: GA4 Data Collection and Events (10 Hours)

Automatic and Enhanced Measurement Events
Custom Events and Parameters
Understanding GA4’s Event-Based Data Model
User Properties and Audience Definitions

Module 3: Tracking Setup with Google Tag Manager (10 Hours)

Debugging and Testing Tags in GTM
Event Tracking with GTM
Integrating GA4 with GTM
Introduction to Google Tag Manager (GTM)

Module 4: Reporting and Analysis in GA4 (10 Hours)

Attribution Modeling and Conversion Tracking
Custom Reports and Explorations
Funnel and Path Analysis
Overview of GA4 Standard Reports

Module 5: Advanced GA4 Features (10 Hours)

Advanced Segmentation and Audience Building
Cross-Platform and Cross-Device Tracking
Data Integration with BigQuery
Predictive Metrics and Insights

Module 6: Certification Preparation (5 Hours)

Google Analytics Individual Qualification (GAIQ) Overview
Practice Tests and Exam Strategies
Practice Tests and Exam Strategies

Book Your Seat

Interested in this course for your Business or Team?

Train your employees in the most in-demand topics, with edX for Business.

Purchase now Request Information