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Confidence to Achieve What's Next
Online MS in Criminal Justice
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Enhance your skills and knowledge in the field of digital marketing with our comprehensive course
Digital marketing course
## **Prerequisites:** - Basic computer skills - Familiarity with the internet and search engines - Optional: Basic marketing knowledge --- ### **Learning Outcomes:** By the end of this course, participants will: 1. Understand the fundamentals of online advertising and Google Ads. 2. Develop, implement, and optimize Google Ads campaigns across Search, Display, Shopping, and Video campaigns. 3. Analyze performance metrics using Google Ads and Google Analytics. 4. Create data-driven strategies to maximize ROI. 5. Master advanced techniques, including automated bidding, audience targeting, and remarketing. --- **Practical Tasks:** - Take a practice exam - Get certified (optional but encouraged) --- ### **Assessment and Certification** - **Continuous Assessments:** Regular quizzes and assignments. - **Final Project:** Develop and present a full Google Ads strategy for a hypothetical business. - **Certification:** Awarded upon successful completion of the course and project. --- ### **Tools and Resources:** - Google Ads Platform - Keyword Planner - Google Analytics 4
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Exclusive access to Great Learning job board, Exclusive access to Great Learning job board.
Exclusive access to Great Learning job board, Exclusive access to Great Learning job board.
Exclusive access to Great Learning job board, Exclusive access to Great Learning job board.
Exclusive access to Great Learning job board, Exclusive access to Great Learning job board.
Lead digital transformation in your organization by mastering the core concepts of generative artificial intelligence and its potential impact.
Master and integrate prompt engineering to optimize day-to-day tasks and automate workflows.
Foster an “AI friendly” culture in your organization by understanding the ethical aspects and the risks associated with the implementation of this technology.
Explore tools such as ChatGPT, as well as other emerging technologies, to improve productivity.
Interact with MIT experts, instructors, and peers in live synchronous sessions for a more comprehensive learning experience.
Access to rich supplementary resources provides additional materials and content for a more thorough educational journey.
Train your employees in the most in-demand topics, with edX for Business.
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