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Google Ads

Google Ads

Enhance your skills and knowledge in the field of digital marketing with our comprehensive course

  • Category Digital Marketing
Google Ads

What you'll learn

  • Google Ads Search, Display, Video. Shopping, Performance Max, Conversion Tracking & Optimization
  • Advanced Optimization and Reporting

Course Syllabus

Module 1: Introduction to Google Ads (10 Hours)
  • a:7:{i:0;s:31:"Overview of Digital Advertising";i:1;s:33:"Google Ads Ecosystem and Ad Types";i:2;s:39:"Google Ads Account Setup and Navigation";i:3;s:41:"Understanding Campaign Structure: Account";i:4;s:8:"Campaign";i:5;s:17:"Ad Groups and Ads";i:6;s:34:"Intro to Bidding and Quality Score";}
Module 2: Search Campaigns (15 Hours)
  • a:5:{i:0;s:32:"Keyword Research and Match Types";i:1;s:25:"Writing Effective Ad Copy";i:2;s:30:"Ad Extensions and Enhancements";i:3;s:26:"Quality Score Optimization";i:4;s:41:"Setting Bidding Strategies for Search Ads";}
Module 3: Display Campaigns (10 Hours)
  • a:5:{i:0;s:35:"Introduction to Display Advertising";i:1;s:36:"Ad Formats and Design Best Practices";i:2;s:59:"Audience Targeting: Affinity In-Market and Custom Audiences";i:3;s:25:"Placements and Exclusions";i:4;s:29:"Display Campaign Optimization";}
Module 4: Video Campaigns (10 Hours
  • a:7:{i:0;s:44:"Introduction to Video Advertising on YouTube";i:1;s:19:"Ad Types: Skippable";i:2;s:13:"Non-Skippable";i:3;s:28:"Bumper Ads and Outstream Ads";i:4;s:23:"Targeting for Video Ads";i:5;s:41:"Budgeting and Bidding for Video Campaigns";i:6;s:34:"Measuring Success with Key Metrics";}
Module 5: Shopping Campaigns & Performance Max Campaigns (10 Hours)
  • a:5:{i:0;s:28:"Google Merchant Center Setup";i:1;s:25:"Product Feed Optimization";i:2;s:46:"Smart Shopping vs. Standard Shopping Campaigns";i:3;s:34:"Performance Metrics for E-Commerce";i:4;s:36:"Best Practices for Retail Businesses";}
Module 6: Advanced Features and Optimization (25 Hours)
  • a:5:{i:0;s:28:"Automated Bidding Strategies";i:1;s:44:"Dynamic Search Ads and Responsive Search Ads";i:2;s:37:"Remarketing and Retargeting Strategie";i:3;s:34:"Audience Insights and Segmentation";i:4;s:48:"A/B Testing Ad Creatives and Campaign Strategies";}
Module 7: Google Ads Performance Analysis (10 Hours)
  • a:5:{i:0;s:37:"Key Performance Metrics in Google Ads";i:1;s:33:"Integration with Google Analytics";i:2;s:25:"Conversion Tracking Setup";i:3;s:24:"Reporting and Dashboards";i:4;s:36:"Case Studies of Successful Campaigns";}
Module 8: Certification Preparation (10 Hours)
  • a:3:{i:0;s:37:"Overview of Google Ads Certifications";i:1;s:29:"Practice Tests and Mock Exams";i:2;s:22:"Exam-taking Strategies";}

Course Syllabus

  • Overview of Digital Advertising
  • Google Ads Ecosystem and Ad Types
  • Google Ads Account Setup and Navigation
  • Understanding Campaign Structure: Account
  • Campaign
  • Ad Groups and Ads
  • Intro to Bidding and Quality Score

  • Keyword Research and Match Types
  • Writing Effective Ad Copy
  • Ad Extensions and Enhancements
  • Quality Score Optimization
  • Setting Bidding Strategies for Search Ads

  • Introduction to Display Advertising
  • Ad Formats and Design Best Practices
  • Audience Targeting: Affinity In-Market and Custom Audiences
  • Placements and Exclusions
  • Display Campaign Optimization

  • Introduction to Video Advertising on YouTube
  • Ad Types: Skippable
  • Non-Skippable
  • Bumper Ads and Outstream Ads
  • Targeting for Video Ads
  • Budgeting and Bidding for Video Campaigns
  • Measuring Success with Key Metrics

  • Google Merchant Center Setup
  • Product Feed Optimization
  • Smart Shopping vs. Standard Shopping Campaigns
  • Performance Metrics for E-Commerce
  • Best Practices for Retail Businesses

  • Automated Bidding Strategies
  • Dynamic Search Ads and Responsive Search Ads
  • Remarketing and Retargeting Strategie
  • Audience Insights and Segmentation
  • A/B Testing Ad Creatives and Campaign Strategies

  • Key Performance Metrics in Google Ads
  • Integration with Google Analytics
  • Conversion Tracking Setup
  • Reporting and Dashboards
  • Case Studies of Successful Campaigns

  • Overview of Google Ads Certifications
  • Practice Tests and Mock Exams
  • Exam-taking Strategies

Requirements

  • Laptop/ computer run lightweight softwares
  • Good wifi

Description

Digital marketing course

## **Prerequisites:** - Basic computer skills - Familiarity with the internet and search engines - Optional: Basic marketing knowledge --- ### **Learning Outcomes:** By the end of this course, participants will: 1. Understand the fundamentals of online advertising and Google Ads. 2. Develop, implement, and optimize Google Ads campaigns across Search, Display, Shopping, and Video campaigns. 3. Analyze performance metrics using Google Ads and Google Analytics. 4. Create data-driven strategies to maximize ROI. 5. Master advanced techniques, including automated bidding, audience targeting, and remarketing. --- **Practical Tasks:** - Take a practice exam - Get certified (optional but encouraged) --- ### **Assessment and Certification** - **Continuous Assessments:** Regular quizzes and assignments. - **Final Project:** Develop and present a full Google Ads strategy for a hypothetical business. - **Certification:** Awarded upon successful completion of the course and project. --- ### **Tools and Resources:** - Google Ads Platform - Keyword Planner - Google Analytics 4

Who this course is for:

  • Marketing professionals
  • Small business owners
  • Aspiring digital marketers
  • Media buyers and online advertising strategists
  • Students and professionals transitioning to digital marketing

Meet your instructors

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Avinash Rai

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Course Syllabus

Module 1: Introduction to Google Ads (10 Hours)
  • a:7:{i:0;s:31:"Overview of Digital Advertising";i:1;s:33:"Google Ads Ecosystem and Ad Types";i:2;s:39:"Google Ads Account Setup and Navigation";i:3;s:41:"Understanding Campaign Structure: Account";i:4;s:8:"Campaign";i:5;s:17:"Ad Groups and Ads";i:6;s:34:"Intro to Bidding and Quality Score";}
Module 2: Search Campaigns (15 Hours)
  • a:5:{i:0;s:32:"Keyword Research and Match Types";i:1;s:25:"Writing Effective Ad Copy";i:2;s:30:"Ad Extensions and Enhancements";i:3;s:26:"Quality Score Optimization";i:4;s:41:"Setting Bidding Strategies for Search Ads";}
Module 3: Display Campaigns (10 Hours)
  • a:5:{i:0;s:35:"Introduction to Display Advertising";i:1;s:36:"Ad Formats and Design Best Practices";i:2;s:59:"Audience Targeting: Affinity In-Market and Custom Audiences";i:3;s:25:"Placements and Exclusions";i:4;s:29:"Display Campaign Optimization";}
Module 4: Video Campaigns (10 Hours
  • a:7:{i:0;s:44:"Introduction to Video Advertising on YouTube";i:1;s:19:"Ad Types: Skippable";i:2;s:13:"Non-Skippable";i:3;s:28:"Bumper Ads and Outstream Ads";i:4;s:23:"Targeting for Video Ads";i:5;s:41:"Budgeting and Bidding for Video Campaigns";i:6;s:34:"Measuring Success with Key Metrics";}
Module 5: Shopping Campaigns & Performance Max Campaigns (10 Hours)
  • a:5:{i:0;s:28:"Google Merchant Center Setup";i:1;s:25:"Product Feed Optimization";i:2;s:46:"Smart Shopping vs. Standard Shopping Campaigns";i:3;s:34:"Performance Metrics for E-Commerce";i:4;s:36:"Best Practices for Retail Businesses";}
Module 6: Advanced Features and Optimization (25 Hours)
  • a:5:{i:0;s:28:"Automated Bidding Strategies";i:1;s:44:"Dynamic Search Ads and Responsive Search Ads";i:2;s:37:"Remarketing and Retargeting Strategie";i:3;s:34:"Audience Insights and Segmentation";i:4;s:48:"A/B Testing Ad Creatives and Campaign Strategies";}
Module 7: Google Ads Performance Analysis (10 Hours)
  • a:5:{i:0;s:37:"Key Performance Metrics in Google Ads";i:1;s:33:"Integration with Google Analytics";i:2;s:25:"Conversion Tracking Setup";i:3;s:24:"Reporting and Dashboards";i:4;s:36:"Case Studies of Successful Campaigns";}
Module 8: Certification Preparation (10 Hours)
  • a:3:{i:0;s:37:"Overview of Google Ads Certifications";i:1;s:29:"Practice Tests and Mock Exams";i:2;s:22:"Exam-taking Strategies";}

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