Google Ads

Enhance your skills and knowledge in the field of digital marketing with our comprehensive course

Google Ads

★★★★☆ (1,230 reviews)

Avinash Rai

Created by

2025-03-18

Start Date

2025-03-21

Last Date

Website Design & Development

Category

What you'll learn

  • Google Ads Search, Display, Video. Shopping, Performance Max, Conversion Tracking & Optimization
  • Advanced Optimization and Reporting

Requirements

  • Laptop/ computer run lightweight softwares
  • Good wifi

Description

Digital marketing course

## **Prerequisites:** - Basic computer skills - Familiarity with the internet and search engines - Optional: Basic marketing knowledge --- ### **Learning Outcomes:** By the end of this course, participants will: 1. Understand the fundamentals of online advertising and Google Ads. 2. Develop, implement, and optimize Google Ads campaigns across Search, Display, Shopping, and Video campaigns. 3. Analyze performance metrics using Google Ads and Google Analytics. 4. Create data-driven strategies to maximize ROI. 5. Master advanced techniques, including automated bidding, audience targeting, and remarketing. --- **Practical Tasks:** - Take a practice exam - Get certified (optional but encouraged) --- ### **Assessment and Certification** - **Continuous Assessments:** Regular quizzes and assignments. - **Final Project:** Develop and present a full Google Ads strategy for a hypothetical business. - **Certification:** Awarded upon successful completion of the course and project. --- ### **Tools and Resources:** - Google Ads Platform - Keyword Planner - Google Analytics 4

Course Syllabus

  • Overview of Digital Advertising
  • Google Ads Ecosystem and Ad Types
  • Google Ads Account Setup and Navigation
  • Understanding Campaign Structure: Account
  • Campaign
  • Ad Groups and Ads
  • Intro to Bidding and Quality Score

  • Keyword Research and Match Types
  • Writing Effective Ad Copy
  • Ad Extensions and Enhancements
  • Quality Score Optimization
  • Setting Bidding Strategies for Search Ads

  • Introduction to Display Advertising
  • Ad Formats and Design Best Practices
  • Audience Targeting: Affinity In-Market and Custom Audiences
  • Placements and Exclusions
  • Display Campaign Optimization

  • Introduction to Video Advertising on YouTube
  • Ad Types: Skippable
  • Non-Skippable
  • Bumper Ads and Outstream Ads
  • Targeting for Video Ads
  • Budgeting and Bidding for Video Campaigns
  • Measuring Success with Key Metrics

  • Google Merchant Center Setup
  • Product Feed Optimization
  • Smart Shopping vs. Standard Shopping Campaigns
  • Performance Metrics for E-Commerce
  • Best Practices for Retail Businesses

  • Automated Bidding Strategies
  • Dynamic Search Ads and Responsive Search Ads
  • Remarketing and Retargeting Strategie
  • Audience Insights and Segmentation
  • A/B Testing Ad Creatives and Campaign Strategies

  • Key Performance Metrics in Google Ads
  • Integration with Google Analytics
  • Conversion Tracking Setup
  • Reporting and Dashboards
  • Case Studies of Successful Campaigns

  • Overview of Google Ads Certifications
  • Practice Tests and Mock Exams
  • Exam-taking Strategies

Who this course is for:

  • Marketing professionals
  • Small business owners
  • Aspiring digital marketers
  • Media buyers and online advertising strategists
  • Students and professionals transitioning to digital marketing

Meet your instructors

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Avinash Rai

Why enroll in this course?

Industry-Endorsed Workshops

Curated by global trainers and aligned with real-world job roles. Our sessions are designed in collaboration with hiring teams and industry mentors.

Dedicated Job Board Access

Get access to exclusive jobs, internships, and freelance opportunities after every workshop โ€” only available to our verified learners.

Certificate + Live Project Showcase

Earn a certificate that speaks for your skills โ€” with a live project submission that can be showcased on LinkedIn and portfolios.

Mentorship from Global Trainers

Learn from professionals whoโ€™ve worked at top brands across the UK, UAE, India & USA โ€” and get a real-world perspective on every topic.

AI-Powered Resources & Templates

From ChatGPT prompts to Canva creatives and campaign kits โ€” every participant gets exclusive tools to practice and implement instantly.

No Recordings โ€” 100% Live & Action-Packed

We believe in live, interactive learning. Every minute is hands-on, immersive, and community-driven โ€” no passive watching, only real transformation.