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Google Ads

Google Ads

Enhance your skills and knowledge in the field of digital marketing with our comprehensive course

  • Category Digital Marketing
Google Ads

What you'll learn

  • Google Ads Search, Display, Video. Shopping, Performance Max, Conversion Tracking & Optimization
  • Advanced Optimization and Reporting

Course Syllabus

Module 1: Introduction to Google Ads (10 Hours)
  • Ad Groups
  • Campaign
  • Google Ads Account Setup and Navigation
  • Google Ads Ecosystem and Ad Types
  • Intro to Bidding and Quality Score
  • Overview of Digital Advertising
  • Understanding Campaign Structure: Account
  • and Ads
Module 2: Search Campaigns (15 Hours)
  • Ad Extensions and Enhancements
  • Keyword Research and Match Types
  • Quality Score Optimization
  • Setting Bidding Strategies for Search Ads
  • Writing Effective Ad Copy
Module 3: Display Campaigns (10 Hours)
  • Ad Formats and Design Best Practices
  • Audience Targeting: Affinity
  • Display Campaign Optimization
  • In-Market
  • Introduction to Display Advertising
  • Placements and Exclusions
  • and Custom Audiences
Module 4: Video Campaigns (10 Hours
  • Ad Types: Skippable
  • Budgeting and Bidding for Video Campaigns
  • Bumper Ads
  • Introduction to Video Advertising on YouTube
  • Measuring Success with Key Metrics
  • Non-Skippable
  • Targeting for Video Ads
  • and Outstream Ads
Module 5: Shopping Campaigns & Performance Max Campaigns (10 Hours)
  • Best Practices for Retail Businesses
  • Google Merchant Center Setup
  • Performance Metrics for E-Commerce
  • Product Feed Optimization
  • Smart Shopping vs. Standard Shopping Campaigns
Module 6: Advanced Features and Optimization (25 Hours)
  • A/B Testing Ad Creatives and Campaign Strategies
  • Audience Insights and Segmentation
  • Automated Bidding Strategies
  • Dynamic Search Ads and Responsive Search Ads
  • Remarketing and Retargeting Strategie
Module 7: Google Ads Performance Analysis (10 Hours)
  • Case Studies of Successful Campaigns
  • Conversion Tracking Setup
  • Integration with Google Analytics
  • Key Performance Metrics in Google Ads
  • Reporting and Dashboards
Module 8: Certification Preparation (10 Hours)
  • Exam-taking Strategies
  • Overview of Google Ads Certifications
  • Practice Tests and Mock Exams

Course Syllabus

  • Ad Groups
  • Campaign
  • Google Ads Account Setup and Navigation
  • Google Ads Ecosystem and Ad Types
  • Intro to Bidding and Quality Score
  • Overview of Digital Advertising
  • Understanding Campaign Structure: Account
  • and Ads

  • Ad Extensions and Enhancements
  • Keyword Research and Match Types
  • Quality Score Optimization
  • Setting Bidding Strategies for Search Ads
  • Writing Effective Ad Copy

  • Ad Formats and Design Best Practices
  • Audience Targeting: Affinity
  • Display Campaign Optimization
  • In-Market
  • Introduction to Display Advertising
  • Placements and Exclusions
  • and Custom Audiences

  • Ad Types: Skippable
  • Budgeting and Bidding for Video Campaigns
  • Bumper Ads
  • Introduction to Video Advertising on YouTube
  • Measuring Success with Key Metrics
  • Non-Skippable
  • Targeting for Video Ads
  • and Outstream Ads

  • Best Practices for Retail Businesses
  • Google Merchant Center Setup
  • Performance Metrics for E-Commerce
  • Product Feed Optimization
  • Smart Shopping vs. Standard Shopping Campaigns

  • A/B Testing Ad Creatives and Campaign Strategies
  • Audience Insights and Segmentation
  • Automated Bidding Strategies
  • Dynamic Search Ads and Responsive Search Ads
  • Remarketing and Retargeting Strategie

  • Case Studies of Successful Campaigns
  • Conversion Tracking Setup
  • Integration with Google Analytics
  • Key Performance Metrics in Google Ads
  • Reporting and Dashboards

  • Exam-taking Strategies
  • Overview of Google Ads Certifications
  • Practice Tests and Mock Exams

Requirements

  • Laptop/ computer run lightweight softwares
  • Good wifi

Description

Digital marketing course

## **Prerequisites:** - Basic computer skills - Familiarity with the internet and search engines - Optional: Basic marketing knowledge --- ### **Learning Outcomes:** By the end of this course, participants will: 1. Understand the fundamentals of online advertising and Google Ads. 2. Develop, implement, and optimize Google Ads campaigns across Search, Display, Shopping, and Video campaigns. 3. Analyze performance metrics using Google Ads and Google Analytics. 4. Create data-driven strategies to maximize ROI. 5. Master advanced techniques, including automated bidding, audience targeting, and remarketing. --- **Practical Tasks:** - Take a practice exam - Get certified (optional but encouraged) --- ### **Assessment and Certification** - **Continuous Assessments:** Regular quizzes and assignments. - **Final Project:** Develop and present a full Google Ads strategy for a hypothetical business. - **Certification:** Awarded upon successful completion of the course and project. --- ### **Tools and Resources:** - Google Ads Platform - Keyword Planner - Google Analytics 4

Who this course is for:

  • Marketing professionals
  • Small business owners
  • Aspiring digital marketers
  • Media buyers and online advertising strategists
  • Students and professionals transitioning to digital marketing

Meet your instructors

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Avinash Rai

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Course Syllabus

Module 1: Introduction to Google Ads (10 Hours)
  • Ad Groups
  • Campaign
  • Google Ads Account Setup and Navigation
  • Google Ads Ecosystem and Ad Types
  • Intro to Bidding and Quality Score
  • Overview of Digital Advertising
  • Understanding Campaign Structure: Account
  • and Ads
Module 2: Search Campaigns (15 Hours)
  • Ad Extensions and Enhancements
  • Keyword Research and Match Types
  • Quality Score Optimization
  • Setting Bidding Strategies for Search Ads
  • Writing Effective Ad Copy
Module 3: Display Campaigns (10 Hours)
  • Ad Formats and Design Best Practices
  • Audience Targeting: Affinity
  • Display Campaign Optimization
  • In-Market
  • Introduction to Display Advertising
  • Placements and Exclusions
  • and Custom Audiences
Module 4: Video Campaigns (10 Hours
  • Ad Types: Skippable
  • Budgeting and Bidding for Video Campaigns
  • Bumper Ads
  • Introduction to Video Advertising on YouTube
  • Measuring Success with Key Metrics
  • Non-Skippable
  • Targeting for Video Ads
  • and Outstream Ads
Module 5: Shopping Campaigns & Performance Max Campaigns (10 Hours)
  • Best Practices for Retail Businesses
  • Google Merchant Center Setup
  • Performance Metrics for E-Commerce
  • Product Feed Optimization
  • Smart Shopping vs. Standard Shopping Campaigns
Module 6: Advanced Features and Optimization (25 Hours)
  • A/B Testing Ad Creatives and Campaign Strategies
  • Audience Insights and Segmentation
  • Automated Bidding Strategies
  • Dynamic Search Ads and Responsive Search Ads
  • Remarketing and Retargeting Strategie
Module 7: Google Ads Performance Analysis (10 Hours)
  • Case Studies of Successful Campaigns
  • Conversion Tracking Setup
  • Integration with Google Analytics
  • Key Performance Metrics in Google Ads
  • Reporting and Dashboards
Module 8: Certification Preparation (10 Hours)
  • Exam-taking Strategies
  • Overview of Google Ads Certifications
  • Practice Tests and Mock Exams

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