Google Ads

★★★★☆ (1,230 reviews)

Avinash Rai

Created by

2025-03-18

Start Date

2025-03-21

Last Date

Digital Marketing

What you'll learn

Google Ads Search, Display, Video. Shopping, Performance Max, Conversion Tracking & Optimization
Advanced Optimization and Reporting

Requirements

Laptop/ computer run lightweight softwares
Good wifi

Description

Digital marketing course

## **Prerequisites:** - Basic computer skills - Familiarity with the internet and search engines - Optional: Basic marketing knowledge --- ### **Learning Outcomes:** By the end of this course, participants will: 1. Understand the fundamentals of online advertising and Google Ads. 2. Develop, implement, and optimize Google Ads campaigns across Search, Display, Shopping, and Video campaigns. 3. Analyze performance metrics using Google Ads and Google Analytics. 4. Create data-driven strategies to maximize ROI. 5. Master advanced techniques, including automated bidding, audience targeting, and remarketing. --- **Practical Tasks:** - Take a practice exam - Get certified (optional but encouraged) --- ### **Assessment and Certification** - **Continuous Assessments:** Regular quizzes and assignments. - **Final Project:** Develop and present a full Google Ads strategy for a hypothetical business. - **Certification:** Awarded upon successful completion of the course and project. --- ### **Tools and Resources:** - Google Ads Platform - Keyword Planner - Google Analytics 4

Course Syllabus

Overview of Digital Advertising
Google Ads Ecosystem and Ad Types
Google Ads Account Setup and Navigation
Understanding Campaign Structure: Account
Campaign
Ad Groups and Ads
Intro to Bidding and Quality Score

Keyword Research and Match Types
Writing Effective Ad Copy
Ad Extensions and Enhancements
Quality Score Optimization
Setting Bidding Strategies for Search Ads

Introduction to Display Advertising
Ad Formats and Design Best Practices
Audience Targeting: Affinity In-Market and Custom Audiences
Placements and Exclusions
Display Campaign Optimization

Introduction to Video Advertising on YouTube
Ad Types: Skippable
Non-Skippable
Bumper Ads and Outstream Ads
Targeting for Video Ads
Budgeting and Bidding for Video Campaigns
Measuring Success with Key Metrics

Google Merchant Center Setup
Product Feed Optimization
Smart Shopping vs. Standard Shopping Campaigns
Performance Metrics for E-Commerce
Best Practices for Retail Businesses

Automated Bidding Strategies
Dynamic Search Ads and Responsive Search Ads
Remarketing and Retargeting Strategie
Audience Insights and Segmentation
A/B Testing Ad Creatives and Campaign Strategies

Key Performance Metrics in Google Ads
Integration with Google Analytics
Conversion Tracking Setup
Reporting and Dashboards
Case Studies of Successful Campaigns

Overview of Google Ads Certifications
Practice Tests and Mock Exams
Exam-taking Strategies

Who this course is for:

Marketing professionals
Small business owners
Aspiring digital marketers
Media buyers and online advertising strategists
Students and professionals transitioning to digital marketing

Meet your instructors

Avinash Rai

View Profile

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