Enhance your skills and knowledge in the field of digital marketing with our comprehensive course
Digital Marketing Course
1. Introduction to Digital Marketing This module covers the basics of digital marketing, its role in modern business, and an overview of its primary channels and strategies. 2. Search Engine Optimization (SEO) Focuses on improving website visibility on search engines through keyword research, on-page, off-page, and technical SEO techniques. 3. Search Engine Marketing (SEM) Covers paid advertising strategies using platforms like Google Ads, including campaign setup, ad creation, and performance analysis. 4. Social Media Marketing (SMM) Explores organic and paid strategies for platforms like Facebook, Instagram, LinkedIn, and more, including community engagement and analytics. 5. Content Marketing Teaches how to create valuable content, including blogs and videos, and distribute it effectively to attract and engage audiences. 6. Email Marketing Focuses on building email campaigns, list segmentation, automation workflows, and tools like Mailchimp for campaign execution. 7. Web Analytics Introduces tools like Google Analytics to track and analyze website performance and user behavior to refine marketing strategies. 8. Affiliate Marketing Explains how affiliate programs work, managing partnerships, and strategies for successful affiliate campaigns. 9. Mobile Marketing Covers SMS marketing, app promotions, push notifications, and strategies for engaging mobile-first audiences. 10. E-Commerce Marketing Focuses on strategies to promote online stores, including product page optimization, ad management, and CRO techniques. 11. Marketing Automation Teaches the use of tools like HubSpot to automate marketing workflows, lead scoring, and customer journey mapping. 12. Performance Marketing Covers result-driven campaigns on platforms like Facebook Ads and Google Ads, including retargeting and ROI tracking. 13. Influencer Marketing Explores strategies to identify and collaborate with influencers and measure the impact of these partnerships. 14. Video Marketing Focuses on creating video content for platforms like YouTube and TikTok, including production, editing, and live streaming. 15. Conversion Rate Optimization (CRO) Teaches methods like A/B testing to improve website and landing page performance and maximize conversions. 16. Customer Relationship Management (CRM) Covers tools like Salesforce for managing customer data, segmentation, and creating effective loyalty programs. 17. Programmatic Advertising Explains automated ad buying processes, real-time bidding, and audience targeting through platforms like DV360. 18. Digital Strategy and Planning Teaches how to align marketing plans with business goals, allocate budgets, and measure campaign success. 19. Ethics and Privacy in Digital Marketing Focuses on data protection laws like GDPR, ethical advertising practices, and adapting to privacy-focused trends. 20. Industry-Specific Marketing Covers tailored marketing strategies for specific industries like healthcare, tech, and real estate, focusing on both B2B and B2C. 21. Local and Global Marketing Teaches local SEO, Google My Business optimization, and strategies for scaling campaigns to global markets. 22. Hands-on Tools and Platforms Practical training with tools like SEMrush, Ahrefs, Google Tag Manager, and social media scheduling tools like Hootsuite.
With 15 years of experience in digital marketing, Prarambh Lave brings a wealth of knowledge and expertise to his teaching. He is a certified professional, having mastered key areas of digital marketing such as SEO, SEM, social media, performance marketing, and AI-driven strategies. His broad experi...
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Exclusive access to Great Learning job board
Exclusive access to Great Learning job board
Exclusive access to Great Learning job board
Exclusive access to Great Learning job board
Exclusive access to Great Learning job board
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