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Digital Marketing by Parambh

Enhance your skills and knowledge in the field of digital marketing with our comprehensive course

  • Category Digital Marketing
Digital Marketing by Parambh

What you'll learn

  • Introduction to Digital Marketing Search Engine Optimization (SEO) Search Engine Marketing (SEM) Social Media Marketing (SMM) Content Marketing Email Marketing
  • Web Analytics Affiliate Marketing Mobile Marketing E-Commerce Marketing Marketing Automation Performance Marketing
  • Influencer Marketing Video Marketing Conversion Rate Optimization (CRO) Customer Relationship Management (CRM) Programmatic Advertising Digital Strategy and Planning
  • Influencer Marketing Video Marketing Conversion Rate Optimization (CRO) Customer Relationship Management (CRM) Programmatic Advertising Digital Strategy and Planning

Requirements

  • Laptop/ computer run lightweight softwares
  • Good wifi

Description

Digital Marketing Course

1. Introduction to Digital Marketing This module covers the basics of digital marketing, its role in modern business, and an overview of its primary channels and strategies. 2. Search Engine Optimization (SEO) Focuses on improving website visibility on search engines through keyword research, on-page, off-page, and technical SEO techniques. 3. Search Engine Marketing (SEM) Covers paid advertising strategies using platforms like Google Ads, including campaign setup, ad creation, and performance analysis. 4. Social Media Marketing (SMM) Explores organic and paid strategies for platforms like Facebook, Instagram, LinkedIn, and more, including community engagement and analytics. 5. Content Marketing Teaches how to create valuable content, including blogs and videos, and distribute it effectively to attract and engage audiences. 6. Email Marketing Focuses on building email campaigns, list segmentation, automation workflows, and tools like Mailchimp for campaign execution. 7. Web Analytics Introduces tools like Google Analytics to track and analyze website performance and user behavior to refine marketing strategies. 8. Affiliate Marketing Explains how affiliate programs work, managing partnerships, and strategies for successful affiliate campaigns. 9. Mobile Marketing Covers SMS marketing, app promotions, push notifications, and strategies for engaging mobile-first audiences. 10. E-Commerce Marketing Focuses on strategies to promote online stores, including product page optimization, ad management, and CRO techniques. 11. Marketing Automation Teaches the use of tools like HubSpot to automate marketing workflows, lead scoring, and customer journey mapping. 12. Performance Marketing Covers result-driven campaigns on platforms like Facebook Ads and Google Ads, including retargeting and ROI tracking. 13. Influencer Marketing Explores strategies to identify and collaborate with influencers and measure the impact of these partnerships. 14. Video Marketing Focuses on creating video content for platforms like YouTube and TikTok, including production, editing, and live streaming. 15. Conversion Rate Optimization (CRO) Teaches methods like A/B testing to improve website and landing page performance and maximize conversions. 16. Customer Relationship Management (CRM) Covers tools like Salesforce for managing customer data, segmentation, and creating effective loyalty programs. 17. Programmatic Advertising Explains automated ad buying processes, real-time bidding, and audience targeting through platforms like DV360. 18. Digital Strategy and Planning Teaches how to align marketing plans with business goals, allocate budgets, and measure campaign success. 19. Ethics and Privacy in Digital Marketing Focuses on data protection laws like GDPR, ethical advertising practices, and adapting to privacy-focused trends. 20. Industry-Specific Marketing Covers tailored marketing strategies for specific industries like healthcare, tech, and real estate, focusing on both B2B and B2C. 21. Local and Global Marketing Teaches local SEO, Google My Business optimization, and strategies for scaling campaigns to global markets. 22. Hands-on Tools and Platforms Practical training with tools like SEMrush, Ahrefs, Google Tag Manager, and social media scheduling tools like Hootsuite.

Who this course is for:

  • Students and Fresh Graduates ,Marketing Professionals, Entrepreneurs and Business Owners
  • Freelancers and Consultants & Career Switchers
  • E-commerce Professionals & Creative Professionals
  • Job Seekers & Tech Enthusiasts
  • Non-Marketers in Corporates

Meet your instructors

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Prarambh Lave

Digital Marketing

With 15 years of experience in digital marketing, Prarambh Lave brings a wealth of knowledge and expertise to his teaching. He is a certified professional, having mastered key areas of digital marketing such as SEO, SEM, social media, performance marketing, and AI-driven strategies. His broad experi...

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Why enroll in this course?

Lead digital transformation in your organization by mastering the core concepts of generative artificial intelligence and its potential impact.

Master and integrate prompt engineering to optimize day-to-day tasks and automate workflows.

Foster an “AI friendly” culture in your organization by understanding the ethical aspects and the risks associated with the implementation of this technology.

Explore tools such as ChatGPT, as well as other emerging technologies, to improve productivity.

Interact with MIT experts, instructors, and peers in live synchronous sessions for a more comprehensive learning experience.

Access to rich supplementary resources provides additional materials and content for a more thorough educational journey.

Course Syllabus

  • Overview: Understand digital marketing concepts the importance of online presence and the digital marketing ecosystem.

  • Overview: Learn to optimize websites to improve visibility and ranking on search engines like Google.

  • Overview: Master paid marketing strategies through search engines.

  • Overview: Explore marketing techniques for popular social media platforms.

  • Overview: Learn how to create and distribute valuable content to attract and retain a target audience.

  • Overview: Understand the power of email for customer engagement and conversion.

  • Overview: Learn to measure analyze and optimize online marketing efforts.

  • Overview: Understand how affiliate marketing works and how to implement it effectively.

  • Overview: Discover strategies for reaching users on mobile devices.

  • Overview: Learn strategies to boost sales for online stores.

  • Overview: Learn how to automate repetitive marketing tasks to improve efficiency.

  • Overview: Learn how to focus on ROI-driven marketing strategies.

  • Overview: Harness the power of influencers for brand promotion.

  • Overview: Explore the growing field of video marketing for business growth.

  • Overview: Learn to optimize websites and landing pages for maximum conversions.

  • Overview: Explore tools and strategies to build stronger customer relationships.

  • Overview: Understand the automated process of buying digital ads.

  • Overview: Learn how to create a digital marketing strategy that drives results.

  • Overview: Understand the legal and ethical considerations in digital marketing.

  • Overview: Learn tailored marketing strategies for specific industries.

  • Overview: Learn strategies for marketing to both local and international audiences.

  • Overview: Get practical experience with key digital marketing tools.

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Digital Marketing