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Basics of Digital Marketing: Building Your Online Presence

Basics of Digital Marketing: Building Your Online Presence

Establishing Your Online Presence Course Enhance your digital marketing skills with our comprehensive course on building a strong online presence.

  • Category Digital Marketing
Basics of Digital Marketing: Building Your Online Presence

What you'll learn

  • Understand key digital marketing concepts, tools, and techniques.
  • Develop skills to create an effective online marketing strategy.
  • Use social media platforms, SEO, email marketing, and Google Ads effectively.
  • Analyze digital marketing performance using analytics tools.
  • Craft engaging and high-converting content tailored for your audience.
  • Build and optimize a personal brand or business presence online.

Course Syllabus

Module 1: Introduction to Digital Marketing (4 hours)
  • a:3:{i:0;s:31:"Understanding Digital Marketing";i:1;s:32:"Digital vs Traditional Marketing";i:2;s:38:"Overview of Digital Marketing Channels";}
Module 2: Website and Content Basics (6 hours)
  • a:3:{i:0;s:46:"Building and Optimizing Websites for Marketing";i:1;s:33:"Introduction to Content Marketing";i:2;s:42:"Creating Engaging and SEO-Friendly Content";}
Module 3: Search Engine Optimization (SEO) (6 hours)
  • a:3:{i:0;s:19:"Fundamentals of SEO";i:1;s:33:"On-Page and Off-Page Optimization";i:2;s:37:"Keyword Research Tools and Techniques";}
Module 4: Social Media Marketing (8 hours)
  • a:4:{i:0;s:50:"Popular Social Media Platforms and Their Audiences";i:1;s:34:"Developing a Social Media Strategy";i:2;s:41:"Organic vs Paid Marketing on Social Media";i:3;s:50:"Best Practices for Facebook Instagram and LinkedIn";}
Module 5: Paid Advertising (6 hours)
  • a:3:{i:0;s:26:"Introduction to Google Ads";i:1;s:43:"Understanding Pay-Per-Click (PPC) Campaigns";i:2;s:25:"Measuring ROI on Paid Ads";}
Module 6: Email Marketing (4 hours)
  • a:3:{i:0;s:33:"Building and Managing Email Lists";i:1;s:35:"Designing Effective Email Campaigns";i:2;s:26:"Measuring Campaign Success";}
Module 7: Analytics and Performance Tracking (4 hours)
  • a:3:{i:0;s:32:"Introduction to Google Analytics";i:1;s:43:"Analyzing Website Traffic and User Behavior";i:2;s:34:"Optimizing Campaigns Based on Data";}
Module 8: Final Project and Course Recap (2 hours)
  • a:1:{i:0;s:69:"Develop a Digital Marketing Strategy for a Business or Personal Brand";}

Course Syllabus

  • Understanding Digital Marketing
  • Digital vs Traditional Marketing
  • Overview of Digital Marketing Channels

  • Building and Optimizing Websites for Marketing
  • Introduction to Content Marketing
  • Creating Engaging and SEO-Friendly Content

  • Fundamentals of SEO
  • On-Page and Off-Page Optimization
  • Keyword Research Tools and Techniques

  • Popular Social Media Platforms and Their Audiences
  • Developing a Social Media Strategy
  • Organic vs Paid Marketing on Social Media
  • Best Practices for Facebook Instagram and LinkedIn

  • Introduction to Google Ads
  • Understanding Pay-Per-Click (PPC) Campaigns
  • Measuring ROI on Paid Ads

  • Building and Managing Email Lists
  • Designing Effective Email Campaigns
  • Measuring Campaign Success

  • Introduction to Google Analytics
  • Analyzing Website Traffic and User Behavior
  • Optimizing Campaigns Based on Data

  • Develop a Digital Marketing Strategy for a Business or Personal Brand

Requirements

  • Laptop/ computer run lightweight softwares
  • Good wifi

Description

Digital Marketing Fundamentals:

This 40-hour course provides a comprehensive introduction to digital marketing for beginners and aspiring marketers. It covers the essential tools and techniques you need to launch successful digital campaigns, engage with your target audience, and grow your online presence. The course includes hands-on assignments, real-world examples, and actionable insights to help you build confidence in navigating the digital marketing landscape. Whether you're an entrepreneur, a student, or a professional looking to upgrade your skills, this course is designed to provide you with a solid foundation in digital marketing.

Who this course is for:

  • Beginners in marketing looking to explore digital tools and techniques.
  • Entrepreneurs and small business owners wanting to establish an online presence
  • Students aiming to pursue a career in digital marketing
  • Professionals seeking to upskill and stay relevant in the digital age
  • Anyone passionate about leveraging the internet to grow a business or personal brand.

Meet your instructors

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Nidhi Gupta

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Course Syllabus

Module 1: Introduction to Digital Marketing (4 hours)
  • a:3:{i:0;s:31:"Understanding Digital Marketing";i:1;s:32:"Digital vs Traditional Marketing";i:2;s:38:"Overview of Digital Marketing Channels";}
Module 2: Website and Content Basics (6 hours)
  • a:3:{i:0;s:46:"Building and Optimizing Websites for Marketing";i:1;s:33:"Introduction to Content Marketing";i:2;s:42:"Creating Engaging and SEO-Friendly Content";}
Module 3: Search Engine Optimization (SEO) (6 hours)
  • a:3:{i:0;s:19:"Fundamentals of SEO";i:1;s:33:"On-Page and Off-Page Optimization";i:2;s:37:"Keyword Research Tools and Techniques";}
Module 4: Social Media Marketing (8 hours)
  • a:4:{i:0;s:50:"Popular Social Media Platforms and Their Audiences";i:1;s:34:"Developing a Social Media Strategy";i:2;s:41:"Organic vs Paid Marketing on Social Media";i:3;s:50:"Best Practices for Facebook Instagram and LinkedIn";}
Module 5: Paid Advertising (6 hours)
  • a:3:{i:0;s:26:"Introduction to Google Ads";i:1;s:43:"Understanding Pay-Per-Click (PPC) Campaigns";i:2;s:25:"Measuring ROI on Paid Ads";}
Module 6: Email Marketing (4 hours)
  • a:3:{i:0;s:33:"Building and Managing Email Lists";i:1;s:35:"Designing Effective Email Campaigns";i:2;s:26:"Measuring Campaign Success";}
Module 7: Analytics and Performance Tracking (4 hours)
  • a:3:{i:0;s:32:"Introduction to Google Analytics";i:1;s:43:"Analyzing Website Traffic and User Behavior";i:2;s:34:"Optimizing Campaigns Based on Data";}
Module 8: Final Project and Course Recap (2 hours)
  • a:1:{i:0;s:69:"Develop a Digital Marketing Strategy for a Business or Personal Brand";}

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