Basics of Digital Marketing: Building Your Online Presence

★★★★☆ (1,230 reviews)

Nidhi Gupta

Created by

2025-03-18

Start Date

2025-03-21

Last Date

Website Design & Development

What you'll learn

Understand key digital marketing concepts, tools, and techniques.
Develop skills to create an effective online marketing strategy.
Use social media platforms, SEO, email marketing, and Google Ads effectively.
Analyze digital marketing performance using analytics tools.
Craft engaging and high-converting content tailored for your audience.
Build and optimize a personal brand or business presence online.

Requirements

Laptop/ computer run lightweight softwares
Good wifi

Description

Digital Marketing Fundamentals:

This 40-hour course provides a comprehensive introduction to digital marketing for beginners and aspiring marketers. It covers the essential tools and techniques you need to launch successful digital campaigns, engage with your target audience, and grow your online presence. The course includes hands-on assignments, real-world examples, and actionable insights to help you build confidence in navigating the digital marketing landscape. Whether you're an entrepreneur, a student, or a professional looking to upgrade your skills, this course is designed to provide you with a solid foundation in digital marketing.

Course Syllabus

Understanding Digital Marketing
Digital vs Traditional Marketing
Overview of Digital Marketing Channels

Building and Optimizing Websites for Marketing
Introduction to Content Marketing
Creating Engaging and SEO-Friendly Content

Fundamentals of SEO
On-Page and Off-Page Optimization
Keyword Research Tools and Techniques

Popular Social Media Platforms and Their Audiences
Developing a Social Media Strategy
Organic vs Paid Marketing on Social Media
Best Practices for Facebook Instagram and LinkedIn

Introduction to Google Ads
Understanding Pay-Per-Click (PPC) Campaigns
Measuring ROI on Paid Ads

Building and Managing Email Lists
Designing Effective Email Campaigns
Measuring Campaign Success

Introduction to Google Analytics
Analyzing Website Traffic and User Behavior
Optimizing Campaigns Based on Data

Develop a Digital Marketing Strategy for a Business or Personal Brand

Who this course is for:

Beginners in marketing looking to explore digital tools and techniques.
Entrepreneurs and small business owners wanting to establish an online presence
Students aiming to pursue a career in digital marketing
Professionals seeking to upskill and stay relevant in the digital age
Anyone passionate about leveraging the internet to grow a business or personal brand.