Advance Digital Marketing and Master in Digital Marketing

Enhance your skills and knowledge in the field of digital marketing with our advanced courses.

  • Category Digital Marketing
Advance Digital Marketing and Master in Digital Marketing

What you'll learn

  • Fundamentals of Digital Marketing
  • SEO, SEM & PPC, SMM
  • Content Marketing, Email Marketing, Influencer Marketing
  • Affiliate Marketing, E commerce Marketing, Mobile Marketing, Video Marketing
  • Web Analytics
  • Digital Marketing Tools and Platforms, Advance Digital Marketing Strategies

Course Syllabus

Module 1: Advanced Digital Marketing Strategy
  • a:4:{i:0;s:47:"Strategic frameworks for omnichannel marketing.";i:1;s:34:"Advanced customer journey mapping.";i:2;s:52:"Integrated marketing communication (IMC) strategies.";i:3;s:42:"Developing long-term digital growth plans.";}
Module 2: Advanced SEO and SEM Techniques
  • a:4:{i:0;s:47:"Strategic frameworks for omnichannel marketing.";i:1;s:34:"Advanced customer journey mapping.";i:2;s:52:"Integrated marketing communication (IMC) strategies.";i:3;s:42:"Developing long-term digital growth plans.";}
1. Advanced SEO
  • crawl budget optimization).";i:2;s:37:"International and multi-language SEO.";}
  • a:3:{i:0;s:51:"Semantic SEO and natural language processing (NLP).";i:1;s:68:"Advanced technical SEO (core web vitals
2. Advanced SEM
  • ROAS).";i:1;s:32:"Google Performance Max campaign.";i:2;s:47:"Programmatic advertising and real-time bidding.";}
  • enhanced CPC
  • manual CPC
  • a:3:{i:0;s:67:"Advanced bidding strategies (e.g.
Module 3: Data-Driven Marketing and Analytics
  • a:3:{i:0;s:55:"Advanced Google Analytics 4 (GA4) and custom reporting.";i:1;s:55:"Predictive analytics and machine learning applications.";i:2;s:55:"Conversion rate optimization (CRO) using data insights.";}
Module 4: Marketing Automation and Personalization
  • ChatGPT
  • Jasper).";i:3;s:64:"Building advanced customer segmentation and lead scoring models.";i:4;s:61:"Hyper-personalization strategies for email
  • Marketo
  • Pardot.";i:2;s:56:"AI-powered marketing automation (e.g.
  • Salesforce
  • and ads.";}
  • content
  • a:5:{i:0;s:47:"Advanced attribution modeling and ROI tracking.";i:1;s:48:"Platforms: HubSpot
Module 5: Emerging Technologies in Digital Marketing
  • a:4:{i:0;s:47:"Strategic frameworks for omnichannel marketing.";i:1;s:34:"Advanced customer journey mapping.";i:2;s:52:"Integrated marketing communication (IMC) strategies.";i:3;s:42:"Developing long-term digital growth plans.";}
1. Artificial Intelligence (AI)
  • a:2:{i:0;s:55:"AI tools for content creation and campaign optimization";i:1;s:45:"Predictive algorithms for audience targeting.";}
2. Blockchain in Marketing
  • a:2:{i:0;s:45:"Transparent ad delivery and fraud prevention.";i:1;s:57:"Token-based loyalty programs and decentralized platforms.";}
3. AR/VR and Immersive Campaigns
  • Snapchat and Instagram filters).";i:1;s:53:"VR experiences for product launches and storytelling.";}
  • a:2:{i:0;s:56:"Designing AR ads (e.g.
4. Voice and Visual Search Optimization
  • a:2:{i:0;s:50:"Strategies for voice assistants and smart devices.";i:1;s:59:"Optimizing for visual search platforms like Pinterest Lens.";}
Module 6: Social Media and Influencer Marketing at Scale
  • Hootsuite).";i:2;s:47:"Managing large-scale influencer collaborations.";i:3;s:80:"Advanced social media advertising strategies (lookalike audiences
  • Instagram Reels
  • Sprinklr
  • YouTube Shorts).";i:1;s:76:"Community management and social listening tools (e.g.
  • retargeting).";}
  • a:4:{i:0;s:96:"Advanced content strategies for high-growth platforms (TikTok
Module 7: E-Commerce and Performance Marketing
  • Klaviyo
  • Magento).";}
  • Shopify).";i:1;s:71:"Advanced funnel strategies (upselling
  • and retargeting).";i:2;s:51:"Dynamic pricing and inventory-linked ad strategies.";i:3;s:71:"Tools for e-commerce analytics and automation (e.g.
  • cross-selling
  • a:4:{i:0;s:54:"Optimizing for e-commerce platforms (Amazon
Module 8: Ethical and Sustainable Marketing
  • carbon-neutral ads).";i:2;s:56:"Building authentic brand trust in the digital landscape.";}
  • dark patterns).";i:1;s:63:"Sustainability in digital campaigns (e.g.
  • a:3:{i:0;s:76:"Ethical considerations in digital advertising (data privacy
Module 9: Capstone Project and Real-World Applications
  • Apple).";i:2;s:122:"Strategic Portfolio Development: Create a comprehensive portfolio showcasing your expertise in advanced digital marketing.";}
  • Nike
  • and optimize a high-budget campaign for a real or simulated brand.";i:1;s:92:"Case Study Analysis: Analyze and present insights from global campaigns (e.g.
  • execute
  • a:3:{i:0;s:108:"Live Campaign Execution: Design

Course Syllabus

  • Strategic frameworks for omnichannel marketing.
  • Advanced customer journey mapping.
  • Integrated marketing communication (IMC) strategies.
  • Developing long-term digital growth plans.

  • Strategic frameworks for omnichannel marketing.
  • Advanced customer journey mapping.
  • Integrated marketing communication (IMC) strategies.
  • Developing long-term digital growth plans.

  • Semantic SEO and natural language processing (NLP).
  • Advanced technical SEO (core web vitals, crawl budget optimization).
  • International and multi-language SEO.

  • Advanced bidding strategies (e.g., manual CPC, enhanced CPC, ROAS).
  • Google Performance Max campaign.
  • Programmatic advertising and real-time bidding.

  • Advanced Google Analytics 4 (GA4) and custom reporting.
  • Predictive analytics and machine learning applications.
  • Conversion rate optimization (CRO) using data insights.

  • Advanced attribution modeling and ROI tracking.
  • Platforms: HubSpot, Salesforce, Marketo, Pardot.
  • AI-powered marketing automation (e.g., ChatGPT, Jasper).
  • Building advanced customer segmentation and lead scoring models.
  • Hyper-personalization strategies for email, content, and ads.

  • Strategic frameworks for omnichannel marketing.
  • Advanced customer journey mapping.
  • Integrated marketing communication (IMC) strategies.
  • Developing long-term digital growth plans.

  • AI tools for content creation and campaign optimization
  • Predictive algorithms for audience targeting.

  • Transparent ad delivery and fraud prevention.
  • Token-based loyalty programs and decentralized platforms.

  • Designing AR ads (e.g., Snapchat and Instagram filters).
  • VR experiences for product launches and storytelling.

  • Strategies for voice assistants and smart devices.
  • Optimizing for visual search platforms like Pinterest Lens.

  • Advanced content strategies for high-growth platforms (TikTok, Instagram Reels, YouTube Shorts).
  • Community management and social listening tools (e.g., Sprinklr, Hootsuite).
  • Managing large-scale influencer collaborations.
  • Advanced social media advertising strategies (lookalike audiences, retargeting).

  • Optimizing for e-commerce platforms (Amazon, Shopify).
  • Advanced funnel strategies (upselling, cross-selling, and retargeting).
  • Dynamic pricing and inventory-linked ad strategies.
  • Tools for e-commerce analytics and automation (e.g., Klaviyo, Magento).

  • Ethical considerations in digital advertising (data privacy, dark patterns).
  • Sustainability in digital campaigns (e.g., carbon-neutral ads).
  • Building authentic brand trust in the digital landscape.

  • Live Campaign Execution: Design, execute, and optimize a high-budget campaign for a real or simulated brand.
  • Case Study Analysis: Analyze and present insights from global campaigns (e.g., Nike, Apple).
  • Strategic Portfolio Development: Create a comprehensive portfolio showcasing your expertise in advanced digital marketing.

Requirements

  • Good wifi
  • Laptop

Description

Advance Digital Marketing and Master in Digital Marketing

A Digital Marketing course disruption can involve integrating new trends, technologies, and strategies that challenge traditional teaching methods and reshape the way digital marketing is taught.

  • Develop a solid understanding of digital marketing principles.
  • Master tools and platforms used in digital campaigns.
  • Learn and apply advanced techniques like AI, analytics, and AR/VR.
  • Gain hands-on experience through live projects and simulations.
  • Stay updated with emerging trends and technologies in the digital space.

Who this course is for:

  • Students
  • All working professionals
  • Entrepreneur
  • Business Start Ups

Meet your instructors

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Chhaya Sharma

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Why enroll in this course?

Lead digital transformation in your organization by mastering the core concepts of generative artificial intelligence and its potential impact.

Master and integrate prompt engineering to optimize day-to-day tasks and automate workflows.

Foster an “AI friendly” culture in your organization by understanding the ethical aspects and the risks associated with the implementation of this technology.

Explore tools such as ChatGPT, as well as other emerging technologies, to improve productivity.

Interact with MIT experts, instructors, and peers in live synchronous sessions for a more comprehensive learning experience.

Access to rich supplementary resources provides additional materials and content for a more thorough educational journey.

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Course Syllabus

  • Strategic frameworks for omnichannel marketing.
  • Advanced customer journey mapping.
  • Integrated marketing communication (IMC) strategies.
  • Developing long-term digital growth plans.

  • Strategic frameworks for omnichannel marketing.
  • Advanced customer journey mapping.
  • Integrated marketing communication (IMC) strategies.
  • Developing long-term digital growth plans.

  • Semantic SEO and natural language processing (NLP).
  • Advanced technical SEO (core web vitals, crawl budget optimization).
  • International and multi-language SEO.

  • Advanced bidding strategies (e.g., manual CPC, enhanced CPC, ROAS).
  • Google Performance Max campaign.
  • Programmatic advertising and real-time bidding.

  • Advanced Google Analytics 4 (GA4) and custom reporting.
  • Predictive analytics and machine learning applications.
  • Conversion rate optimization (CRO) using data insights.

  • Advanced attribution modeling and ROI tracking.
  • Platforms: HubSpot, Salesforce, Marketo, Pardot.
  • AI-powered marketing automation (e.g., ChatGPT, Jasper).
  • Building advanced customer segmentation and lead scoring models.
  • Hyper-personalization strategies for email, content, and ads.

  • Strategic frameworks for omnichannel marketing.
  • Advanced customer journey mapping.
  • Integrated marketing communication (IMC) strategies.
  • Developing long-term digital growth plans.

  • AI tools for content creation and campaign optimization
  • Predictive algorithms for audience targeting.

  • Transparent ad delivery and fraud prevention.
  • Token-based loyalty programs and decentralized platforms.

  • Designing AR ads (e.g., Snapchat and Instagram filters).
  • VR experiences for product launches and storytelling.

  • Strategies for voice assistants and smart devices.
  • Optimizing for visual search platforms like Pinterest Lens.

  • Advanced content strategies for high-growth platforms (TikTok, Instagram Reels, YouTube Shorts).
  • Community management and social listening tools (e.g., Sprinklr, Hootsuite).
  • Managing large-scale influencer collaborations.
  • Advanced social media advertising strategies (lookalike audiences, retargeting).

  • Optimizing for e-commerce platforms (Amazon, Shopify).
  • Advanced funnel strategies (upselling, cross-selling, and retargeting).
  • Dynamic pricing and inventory-linked ad strategies.
  • Tools for e-commerce analytics and automation (e.g., Klaviyo, Magento).

  • Ethical considerations in digital advertising (data privacy, dark patterns).
  • Sustainability in digital campaigns (e.g., carbon-neutral ads).
  • Building authentic brand trust in the digital landscape.

  • Live Campaign Execution: Design, execute, and optimize a high-budget campaign for a real or simulated brand.
  • Case Study Analysis: Analyze and present insights from global campaigns (e.g., Nike, Apple).
  • Strategic Portfolio Development: Create a comprehensive portfolio showcasing your expertise in advanced digital marketing.

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Course Syllabus

Module 1: Advanced Digital Marketing Strategy
  • a:4:{i:0;s:47:"Strategic frameworks for omnichannel marketing.";i:1;s:34:"Advanced customer journey mapping.";i:2;s:52:"Integrated marketing communication (IMC) strategies.";i:3;s:42:"Developing long-term digital growth plans.";}
Module 2: Advanced SEO and SEM Techniques
  • a:4:{i:0;s:47:"Strategic frameworks for omnichannel marketing.";i:1;s:34:"Advanced customer journey mapping.";i:2;s:52:"Integrated marketing communication (IMC) strategies.";i:3;s:42:"Developing long-term digital growth plans.";}
1. Advanced SEO
  • crawl budget optimization).";i:2;s:37:"International and multi-language SEO.";}
  • a:3:{i:0;s:51:"Semantic SEO and natural language processing (NLP).";i:1;s:68:"Advanced technical SEO (core web vitals
2. Advanced SEM
  • ROAS).";i:1;s:32:"Google Performance Max campaign.";i:2;s:47:"Programmatic advertising and real-time bidding.";}
  • enhanced CPC
  • manual CPC
  • a:3:{i:0;s:67:"Advanced bidding strategies (e.g.
Module 3: Data-Driven Marketing and Analytics
  • a:3:{i:0;s:55:"Advanced Google Analytics 4 (GA4) and custom reporting.";i:1;s:55:"Predictive analytics and machine learning applications.";i:2;s:55:"Conversion rate optimization (CRO) using data insights.";}
Module 4: Marketing Automation and Personalization
  • ChatGPT
  • Jasper).";i:3;s:64:"Building advanced customer segmentation and lead scoring models.";i:4;s:61:"Hyper-personalization strategies for email
  • Marketo
  • Pardot.";i:2;s:56:"AI-powered marketing automation (e.g.
  • Salesforce
  • and ads.";}
  • content
  • a:5:{i:0;s:47:"Advanced attribution modeling and ROI tracking.";i:1;s:48:"Platforms: HubSpot
Module 5: Emerging Technologies in Digital Marketing
  • a:4:{i:0;s:47:"Strategic frameworks for omnichannel marketing.";i:1;s:34:"Advanced customer journey mapping.";i:2;s:52:"Integrated marketing communication (IMC) strategies.";i:3;s:42:"Developing long-term digital growth plans.";}
1. Artificial Intelligence (AI)
  • a:2:{i:0;s:55:"AI tools for content creation and campaign optimization";i:1;s:45:"Predictive algorithms for audience targeting.";}
2. Blockchain in Marketing
  • a:2:{i:0;s:45:"Transparent ad delivery and fraud prevention.";i:1;s:57:"Token-based loyalty programs and decentralized platforms.";}
3. AR/VR and Immersive Campaigns
  • Snapchat and Instagram filters).";i:1;s:53:"VR experiences for product launches and storytelling.";}
  • a:2:{i:0;s:56:"Designing AR ads (e.g.
4. Voice and Visual Search Optimization
  • a:2:{i:0;s:50:"Strategies for voice assistants and smart devices.";i:1;s:59:"Optimizing for visual search platforms like Pinterest Lens.";}
Module 6: Social Media and Influencer Marketing at Scale
  • Hootsuite).";i:2;s:47:"Managing large-scale influencer collaborations.";i:3;s:80:"Advanced social media advertising strategies (lookalike audiences
  • Instagram Reels
  • Sprinklr
  • YouTube Shorts).";i:1;s:76:"Community management and social listening tools (e.g.
  • retargeting).";}
  • a:4:{i:0;s:96:"Advanced content strategies for high-growth platforms (TikTok
Module 7: E-Commerce and Performance Marketing
  • Klaviyo
  • Magento).";}
  • Shopify).";i:1;s:71:"Advanced funnel strategies (upselling
  • and retargeting).";i:2;s:51:"Dynamic pricing and inventory-linked ad strategies.";i:3;s:71:"Tools for e-commerce analytics and automation (e.g.
  • cross-selling
  • a:4:{i:0;s:54:"Optimizing for e-commerce platforms (Amazon
Module 8: Ethical and Sustainable Marketing
  • carbon-neutral ads).";i:2;s:56:"Building authentic brand trust in the digital landscape.";}
  • dark patterns).";i:1;s:63:"Sustainability in digital campaigns (e.g.
  • a:3:{i:0;s:76:"Ethical considerations in digital advertising (data privacy
Module 9: Capstone Project and Real-World Applications
  • Apple).";i:2;s:122:"Strategic Portfolio Development: Create a comprehensive portfolio showcasing your expertise in advanced digital marketing.";}
  • Nike
  • and optimize a high-budget campaign for a real or simulated brand.";i:1;s:92:"Case Study Analysis: Analyze and present insights from global campaigns (e.g.
  • execute
  • a:3:{i:0;s:108:"Live Campaign Execution: Design

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