Advance Digital Marketing and Master in Digital Marketing

★★★★☆ (1,230 reviews)

Chhaya Sharma

Created by

2025-03-18

Start Date

2025-03-21

Last Date

Digital Marketing

What you'll learn

Fundamentals of Digital Marketing
SEO, SEM & PPC, SMM
Content Marketing, Email Marketing, Influencer Marketing
Affiliate Marketing, E commerce Marketing, Mobile Marketing, Video Marketing
Web Analytics
Digital Marketing Tools and Platforms, Advance Digital Marketing Strategies

Requirements

Good wifi
Laptop

Description

Advance Digital Marketing and Master in Digital Marketing

A Digital Marketing course disruption can involve integrating new trends, technologies, and strategies that challenge traditional teaching methods and reshape the way digital marketing is taught.

Develop a solid understanding of digital marketing principles.
Master tools and platforms used in digital campaigns.
Learn and apply advanced techniques like AI, analytics, and AR/VR.
Gain hands-on experience through live projects and simulations.
Stay updated with emerging trends and technologies in the digital space.

Course Syllabus

Strategic frameworks for omnichannel marketing.
Advanced customer journey mapping.
Integrated marketing communication (IMC) strategies.
Developing long-term digital growth plans.

Strategic frameworks for omnichannel marketing.
Advanced customer journey mapping.
Integrated marketing communication (IMC) strategies.
Developing long-term digital growth plans.

Semantic SEO and natural language processing (NLP).
Advanced technical SEO (core web vitals, crawl budget optimization).
International and multi-language SEO.

Advanced bidding strategies (e.g., manual CPC, enhanced CPC, ROAS).
Google Performance Max campaign.
Programmatic advertising and real-time bidding.

Advanced Google Analytics 4 (GA4) and custom reporting.
Predictive analytics and machine learning applications.
Conversion rate optimization (CRO) using data insights.

Advanced attribution modeling and ROI tracking.
Platforms: HubSpot, Salesforce, Marketo, Pardot.
AI-powered marketing automation (e.g., ChatGPT, Jasper).
Building advanced customer segmentation and lead scoring models.
Hyper-personalization strategies for email, content, and ads.

Strategic frameworks for omnichannel marketing.
Advanced customer journey mapping.
Integrated marketing communication (IMC) strategies.
Developing long-term digital growth plans.

AI tools for content creation and campaign optimization
Predictive algorithms for audience targeting.

Transparent ad delivery and fraud prevention.
Token-based loyalty programs and decentralized platforms.

Designing AR ads (e.g., Snapchat and Instagram filters).
VR experiences for product launches and storytelling.

Strategies for voice assistants and smart devices.
Optimizing for visual search platforms like Pinterest Lens.

Advanced content strategies for high-growth platforms (TikTok, Instagram Reels, YouTube Shorts).
Community management and social listening tools (e.g., Sprinklr, Hootsuite).
Managing large-scale influencer collaborations.
Advanced social media advertising strategies (lookalike audiences, retargeting).

Optimizing for e-commerce platforms (Amazon, Shopify).
Advanced funnel strategies (upselling, cross-selling, and retargeting).
Dynamic pricing and inventory-linked ad strategies.
Tools for e-commerce analytics and automation (e.g., Klaviyo, Magento).

Ethical considerations in digital advertising (data privacy, dark patterns).
Sustainability in digital campaigns (e.g., carbon-neutral ads).
Building authentic brand trust in the digital landscape.

Live Campaign Execution: Design, execute, and optimize a high-budget campaign for a real or simulated brand.
Case Study Analysis: Analyze and present insights from global campaigns (e.g., Nike, Apple).
Strategic Portfolio Development: Create a comprehensive portfolio showcasing your expertise in advanced digital marketing.

Who this course is for:

Students
All working professionals
Entrepreneur
Business Start Ups

Meet your instructors

Chhaya Sharma

View Profile

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